Yesterday I had an interesting conversation with some friends of mine. They were a bit complaining about some colleagues of them who were working after office hours, during night and thus arriving late at the office every day.
It reminded me of Dirk Dewulf, Conversation Manager at Rabobank, telling how he solved a crisis online at New Years’ eve: (/2010/01/26/Rabobank-participates-in-conversations-and-stops-a-crisis/) and how he spent New Years Day monitoring the forum and answering consumers’ questions.
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Google is no longer the only search engine to focus on in a search marketing strategy. Yes, Google still has more than 70% market share, but a lot of searches that start on Google end up on other platforms such as Linkedin, Facebook, Twitter and Youtube. Youtube has become the 2nd largest “search engine” in the United States.