Every week we come across many great articles on the Web. We think it’s relevant to share the best ones with you:
So, you crafted a fancy consumer connect strategy. You have a great plan to make every company touchpoint worth sharing. Now what?
People in general are hesitant to change their ways. It is key to involve them, educate them, give ownership and give them time to learn, experiment and fail. That makes change management is the hardest part of implementing a strategy.
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I walked trough Gent Sint Pieters station last week when I saw a large and pretty nice white piano in the middle of the hall. It was playing by itself some neat tunes and there were billboards announcing somekind of product or event. There were some people watching the billboards and taking pictures. At that moment I noticed I was extremely hesitant to approach the piano, watch it for too long or taking a picture of it. I was actually afraid of ending up in a case movie.
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