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The History of Advertising on Twitter [INFOGRAPHIC]
in the categories Social WebNo Comments -
Join the Ultimate Twitter Study
in the categories Activation, Conversations, Social WebNo CommentsIt’s been said a thousand times: Twitter is big business nowadays. Mariah Carey got her fans to guess the names of her newborn twins on Twitter, the death of Osama Bin Laden was announced on Twitter ahead of traditional news channels and the royal family decided to block every internet connection in Westminster Abbey to prevent the guests from tweeting through the wedding of Kate and William.
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How to go Viral with Video Content Marketing
in the categories Activation, Conversations, Social WebNo CommentsOnline content marketing is a fairly recent marketing trend whereby companies or brands offer relevant and valuable online content to their target audiences. They do that to attract, acquire and engage new customers.
Content marketing can come in many different forms and flavours: press releases, blog posts, Slideshare presentations or even social media messages such as tweets, Facebook or LinkedIn posts. Video, however, is the most powerful medium, as it appeals to a combination of human senses: motion, sight and sound.
When perceived as being valuable, your content will be shared and generate additional visibility outside your own website. Make sure your video is embeddable by other websites. Therefore, video content marketing is a very engaging way to effectively spread your message.
Browse the slides of the Explania presentation at Internet World 2011:
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How conversations make or break your next product launch
in the categories Activation, Conversations, SkillsNo CommentsYesterday, I presented in the product management course @Vlerick. I talked about the role of conversations during a product launch. It’s my belief that word-of-mouth, positive conversations during the pre & post launch phase boosts trial.
Up to now, most product launches are creating unused potential for their new product:
- Keeping it too long confidential: pre-marketing really works well to boost conversations.
- Don’t follow up on feedback: maybe your product isn’t perfect and you could launch a better, upgraded version short after the first launch taking into account the feedback of first users.
- Focus on a bunch of product features and not thinking about what the conversation should be about.
And there is more, check the entire powerpoint:
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One of the best advocacy campaigns ever: Il Giglio d’Oro Bed & Breakfast in Firenze
in the categories Activation, ConversationsNo Comments
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Last summer, my girlfriend and I went for a short break to Italy. We travelled different cities and stayed a while in Il Giglio d’Oro, a small bed & breakfast just outside the Firenze city center.
Il Giglio d’Oro is a pretty normal bed & breakfast. Not the best I have seen and certainly not the worst. It has 4 rooms, has a kitsch design feel and matching flash intro on their website.