Conversation Management | Everything you need to know to survive the age of conversations

Tablets change our gaming habits

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by Lisa Derycke on October 10, 2011in the categories MobileNo Comments

According to a recent study by GfK, tablet apps affect people’s behaviour on gaming. It appears that handheld video games became less popular since tablets are on the market. Almost 60% of tablet users claim they play less traditional video games and rather choose playing a game on their tablet. It’s quite remarkable that gaming is the only activity that has so much effect on our behaviour than any other daily activity, such as watching less tv (25%) or using their cell phone less often (23%). What struck me the most is how our social life is affected by owning a tablet. For example, almost one in 10, tend to go out less.
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eMarketer: Social Network Ad Revenues Reach $10 Billion Worldwide in 2013

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by Matthijs van den Broek on October 7, 2011in the categories Conversations, Social Web1 Comment

Some people say that it’s all about acts, not ads. And that advertising is the fee you pay for being unremarkable. Interesting thoughts….? In our The Conversation Manager book though, the statement is made that advertising and the managing of online word of mouth and conversations you get “for free” go hand in hand with advertising. In that way, it’s sometimes appropriate to take a look about what’s going on in the world of social media ad revenues. eMarketer is a company that forecasts the spendings in that area. In one of that latests forecasts we see that social network ad revenues are hitting 10 billion worldwide in 2013. That is a lot of advertising money…. Take a look at the charts below:
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CMO’s seek a clearer customer picture

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by Matthijs van den Broek on October 5, 2011in the categories Branding, Conversations, Mobile1 Comment

More than half (52%) of 321 interviewed CMO’s in the US and UK at companies with more than $250 million in annual revenue, see customer retention as their top current priority, followed by customer acquisition (38%), and customer profitability (29%).Less emphasis is being placed on branding—the traditional realm of the CMO—and more on customer acquisition, conversion, and retention. In a report (16 pages) done by Forbes “Bringing 20/20 Foresight to Marketing” (download for free after registration) we are able to get clear picture of what is on the marketer’s minds these days, in an ever evolving landscape of new marketing possibilities. The executives represent companies in industries that traditionally are heavy users of Internet marketing—retail, travel/hospitality, financial services/banking, and technology/media/telecom.
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[Infographic] A little bit of Twitter psychology

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by Matthijs van den Broek on October 4, 2011in the categories Social WebNo Comments

How do people find you on Twitter? Why, exactly, do they follow you and what are the reasons to stop following you or your brand? These are all questions to which marketers want answers, I guess. This infographic, via Twittermania and StateOfSerach, originally first posted here by the authors for WhiteFireSEO, tries to get a grip on this specific part of Twitter: the psychology. Food for marketers in a nutshell, easy to digest. Find it below:
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Nielsen + McKinsey: What is social media used for

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by Matthijs van den Broek on October 3, 2011in the categories Social WebNo Comments

Nielsen’s recent Social Media Report (we’ve posted about it before on this blog) revealed the size of the audience and the degree of consumption across social networking platforms in the U.S. New research by NM Incite, a Nielsen collaboration between Nielsen and McKinsey Company, further explores the reasons U.S. social media users visit social networks a bit more. Below, you can find the top drivers for social media (not surprisingly, top drivers of social media use among social networkers are keeping in touch with family and friends (89% and 88%, respectively) and finding new friends (70%).
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