Conversation Management | Everything you need to know to survive the age of conversations

Belgian launch of The Conversation Company: Thank you!

Tweet

by Steven Van Belleghem on March 7, 2012in the categories Conversations1 Comment

Yesterday was the big launch of my second book: The Conversation Company in Belgium. More than 500 enthusiastic people joined us to launch the book together. There is only one more thing to say about the event: THANK YOU. Thank you for being there with so many people. Thank you for all the tweets, warm reactions, honest feedback, positive drive and for supporting me. I really enjoyed it, thanks to all of you.
Read more »

Tweet
Learn how to manage expectations

Tweet

by Steven Van Belleghem on March 5, 2012in the categories ConversationsNo Comments

Many people wonder what it takes to make customers talk positively about a company, because everyone dreams of obtaining a high ‘Net Promoter Score’ and a stream of positive tweets on Twitter. The most creative and most brilliant campaigns are invented to get there. And sometimes such a campaign is a bull’s-eye, sometimes it’s a total miss. Nonetheless the answer to the question is rather basic: people will talk positively about a company if a company will go slightly beyond what they expect. That’s easy, no?
Read more »

Tweet
Adaptive capacity is a critical factor to success for the future

Tweet

by Steven Van Belleghem on March 3, 2012in the categories Conversations, Social WebNo Comments

71% of American and English companies consider ‘agile management’ as a priority for their company, as is revealed by an InSites Consulting survey on social media integration. The term agile management is described (in Wikipedia) as a company’s capacity to adapt rapidly to a changing situation. Agile management is sometimes confused with speed. Reacting rapidly to a tweet is not sufficient for being an agile company. Reacting rapidly to customers’ tweets and blogs is all part of it, evidently, but that’s only the easy part. The hard part is to make your company flexible so that it can always rapidly responds to the correct trends.
Read more »

Tweet
5 presentations that will help you get started with Google+

Tweet

by Matthijs van den Broek on February 28, 2012in the categories Social Web2 Comments

When Google+ pages launched, I had serious doubts (Dutch article) about the added value Google’s social network had related to Facebook, LinkedIn, and well, pretty much any other network in the social media sphere. Now, at InSites Consulting we’ve chosen to not put a lot of effort in this social network, we are choosing other platforms to focus on. But, we always feel we need to stay up to date with what’s going on. And… we’re a huge fan of SlideShare, as you might know. Here’s 5 presentations that will help you get started with Google+. On SlideShare, of course:
Read more »

Tweet
Customers have both financial and conversation value

Tweet

by Steven Van Belleghem on February 24, 2012in the categories ConversationsNo Comments

Most companies provide better service to loyal customers than to non-regular customers. A frequent flyer gets access to the lounge and is queuing less at the check-in. A regular diner at a restaurant will get a free drink on the house. This approach is very appropriate and makes total sense. It is based on the classic principle: you scratch my back, and I’ll scratch yours.
Read more »

Tweet

Page 17 of 110« First «...10...15 161718 19...30 40 50...»Last »

Blog

Belgian launch of The Conversation Company: Thank you!

Learn how to manage expectations

Customers have both financial and conversation value

Subscribe to our newsletter

Get Ready for Marketing 2020

Book a speech

The 10 most FAQ of Conversation Management

Blog

Belgian launch of The Conversation Company: Thank you!

Learn how to manage expectations

Adaptive capacity is a critical factor to success for the future

5 presentations that will help you get started with Google+

Customers have both financial and conversation value

Subscribe to our newsletter

Get Ready for Marketing 2020

Book a speech

The 10 most FAQ of Conversation Management