The biggest commercial TV station of Belgium, vtm, created a great campaign. They organized a campaign for a small soccer team, Kanne vv. The team was completely unknown and had an averge of '0' visitors on their website per week.
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Yesterday the first copies of The Conversation Manager arrived at the InSites Consulting office (Ghent - BE). To surprise the InSites team, we organized Steven's first book signing. And I have to say, he handled it like a pro ;-)
Read more »Last weekend, I had the pleasure to have lunch in Oud Sluis. It was a truly amazing experience with top food and lot's of gastronomic surprises in each of the different courses.
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Some marketers still tend to believe that people take pure rational buying decisions. But let's face it, people and brands: it's all about emotions. Problem is that there is no real emotional brand value study in which brands can monitor their emotional evolution.
Read more »Find brand advocates to be successful, is an often heard phrase in debating conversation management. It's clear that having a lot of brand advocates is in most cases very positive for your brand.
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