Two weeks ago, during the IAB Think Big Conference, Yves Van Landeghem (@ief) from the agency Saatchi & Saatchi stated that Aveve was currently the most sexy retail brand in Belgium. For those who don't know Aveve: it's a retail chain specialized in gardening products. Some may find this a strange statement by Yves.
Read more »Many people were deeply shocked by the interview of De Telegraaf, a Dutch newspaper, with Ruben, the sole survivor of a plane crash. A journalist calling a boy that didn't even know that he lost his parents in this terrible accident, let's seriously question this approach. If you look at this situation with the glasses of a Conversation Manager, things only get worse. A good Conversation Manager will be so disappointed in the answer of the editor of the newspaper.
Read more »Consumers are increasingly conscious of the information they place on social networking sites. 81% indicate that they think twice before posting something, while 79% have become more selective in choosing and accepting 'friends'. 74% give thought to which pictures they place online and which ones they do not.
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A few days ago, Facebook changed the 'become a fan' button to a 'I like the brand' button. What a pitty!
Read more »Experts are forever bombarding marketers with arguments encouraging them to involve consumers in their management more deeply, based on the theory that the creation of involvement has a positive impact on one's brand. This is correct, but allow us to take this theory one step further.
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