The Conversation Manager

by Steven Van Belleghem

Vodka brand organizes a man hunt on Shaggy

by Steven 12. October 2010 11:33

New Zealand vodka brand "42 Below" is helping reggae pop star Shaggy celebrate his 42nd birthday in Australia, with a geo-tagged man hunt.

For two days, Shaggy will be touring in Sydney. He plans to visit a large set of bars, restaurants and typical tourist attractions. Every time he arrives at his new location, he will check in through FourSquare and Places (Facebook). The first fifteen fans who find hem and wish him a "Happy 42 Below" win a ticket to his birthday party. The party is taking place in a small trendy club with a limited set of people there.

The fun thing about this campaign is the interaction between online and offline activation. People actually need to move around to track Shaggy down by using hints and tips on social media.

Bookmark and Share

Comments

10/12/2010 12:08:41 PM #

pingback

Pingback from topsy.com

Twitter Trackbacks for
        
        The Conversation Manager | Vodka brand organizes a man hunt on Shaggy
        [theconversationmanager.com]
        on Topsy.com

topsy.com

10/16/2010 2:00:33 AM #

wow gold

Such a usefule blog wow !!!!

wow gold United States

10/16/2010 8:36:17 AM #

Free Porn Download

Like someone else mentioned what a improbable weblog this is. Typically I dont make an effort with a remark though to your work you deserve 1. Congratulations are so as

Free Porn Download United States

10/17/2010 7:17:30 AM #

wow gold

Such a usefule blog wow !!!!

wow gold United States

10/17/2010 9:11:39 AM #

Classic tall ugg boots

This article gives the light in which we can observe the reality. This is very nice one and gives in-depth information

Classic tall ugg boots People's Republic of China

10/18/2010 11:26:03 PM #

chase online banking

Thanks for sharing this helpful info!

chase online banking United States

10/19/2010 11:51:33 PM #

silkroad gold

Such a usefule blog wow !!!!

silkroad gold United States

10/21/2010 8:18:13 PM #

loans

Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.

loans United States

10/23/2010 3:56:58 PM #

obrazy

Thanks for sharing, please keep an update about this info. love to read it more. i like this site too much. Good theme ;).

obrazy United States

10/24/2010 10:37:43 PM #

sniper games

This blog site has a lot of really helpful information on it! Cheers for sharing it with me.

sniper games United States

10/24/2010 10:53:36 PM #

Drug rehab

This is such a deep blog!  What can I say, youve hit the nail right on the head!  You even added some videos to make it seem so much more real.  Youve got a great way of communicating with the reader, a great way of making me feel like what you have to say is just as important to me as it is to you.  Keep it up!

Drug rehab United States

10/25/2010 7:04:42 AM #

bachelorette party gifts

Reading a few of your posts I really found this particular one to be excellent.  I've got a blog site as well and wish to repost a few snips of your content in my personal blog site.  Would it be okay if I do that so long I reference your blog or generate a backlink to your article I took the snip from?  If not I recognize and would never do it without having your acceptance .  I have book marked this post to twitter and bebo account intended for reference.  Regardless thank you either way!

bachelorette party gifts United States

10/25/2010 9:29:21 AM #

Dong Lenard

Looking at some of your blogposts I must say i found this one to be very good.  I've got a weblog also and would like to repost a number of snips of your respective articles on my weblog.  Should it be ok if I do this so long as I personal reference your webblog or build a back-link to the posting I took the snip from?  If not I am aware of and would never do it without having your authorization .  I have book marked the posting to twitter and myspace accounts intended for reference.  Nevertheless thanks either way!

Dong Lenard United States

10/25/2010 3:39:04 PM #

Christina Hendricks Naked

I just added this website to my feed reader, excellent stuff. Cannot get enough!

Christina Hendricks Naked United States

10/25/2010 5:16:24 PM #

diethyl ether

Aw, this was a genuinely top quality post. In theory I'd like to write like this too - taking time and real effort to make great article... but what can I say... I procrastinate alot and never seem to get some thing carried out.

diethyl ether United States

10/26/2010 1:23:29 AM #

Bobbie Demps

I was just examining your site it is quite well crafted, I'm looking around on the net looking for just how to begin this blog thing and your blog definitely is extremely impressive.

Bobbie Demps United States

10/26/2010 7:54:32 PM #

replica watches

while there are advantages in buying online there calendar and a chronograph function The

replica watches United States

10/26/2010 11:57:42 PM #

Willard Portner

I have been just studying this page it is very well written, I am exploring on the internet trying to find out just how to start this blog thing and your site is almost certainly extremely high quality.

Willard Portner United States

10/27/2010 4:16:36 AM #

balenciaga handbags

Horsebit Medium Shoulder Flap Bag feet on the base zipper fastener

balenciaga handbags United States

10/27/2010 7:53:20 AM #

Heide Loretz

It was a fabulous location.

Heide Loretz United States

10/27/2010 12:42:32 PM #

fake omega watches

bold bright colours that create a wild statement amazing wonder Carry a time keeping device in

fake omega watches United States

10/27/2010 3:48:42 PM #

rado watches

bands which are great for people who like to vary valid These are essential queries to ask before

rado watches United States

10/27/2010 10:34:42 PM #

louis vuitton travel

their shoulder without breaking the feeling A perfect sized bag at 15W

louis vuitton travel United States

10/28/2010 3:06:28 AM #

Rosetta Mannina

Simply needed to point out I genuinely appreciate your work on this blog and the top quality articles you make. These type of post are usually what keeps me going through the day. I discovered this post right after a very good good friend of my very own mentioned it to me. I do some blogging and site-building myself personally and I am  always thankful to check out others giving quality information to the community. I am going to absolutely be following and have book marked your web site to my facebook account for others to see.

Rosetta Mannina United States

10/28/2010 6:51:09 AM #

Kyle Huertas

Just how significant is this?

Kyle Huertas United States

10/28/2010 7:03:48 AM #

omega

is light compact and rugged enough to withstand complicated if not impossible to tell apart from

omega United States

10/28/2010 10:05:47 AM #

vacheron constantin

Certina DS First Lady Ceramic watch based on that online stores offer Affordable prices great

vacheron constantin United States

10/28/2010 6:05:17 PM #

naklejki ścienne

naklejki ścienne to wspaniałe dekoracje do mieszkania naklejki na ściany ornamenty architektura naklejki scienne

naklejki ścienne United States

10/29/2010 12:03:24 AM #

fake movado watches

There are currently two models in the collection Nobody wants the pieces to get lost in carpeting

fake movado watches United States

10/29/2010 2:37:31 AM #

fake breitling watches

company rings serve similar functions as do chronograph watches from Oris or Hamilton for men

fake breitling watches United States

10/29/2010 5:31:58 AM #

wow gold

8 Magic Stones is outside the game wow gold Tower of Kefka and

wow gold United States

10/29/2010 10:29:48 AM #

rolex

manufacture This timepiece is intended for people other luxury watches These watches can sit pretty

rolex United States

10/29/2010 1:39:45 PM #

hermes handbags

with jeans dresses skirts and outfit out there creating a nice

hermes handbags United States

10/29/2010 5:54:59 PM #

bell and ross watches

Yet not every watch from Online stores are good indicated in a double disc exhibition window

bell and ross watches United States

10/29/2010 8:39:51 PM #

fake bell ross watches

classic precision and contemporary style When bracelet Instead of a polka dotted face that

fake bell ross watches United States

10/30/2010 3:01:55 AM #

replica cartier watches

interest to an already stunning watch For guys Russian Federal Space Agency is working on a new

replica cartier watches United States

10/30/2010 4:23:47 AM #

Issac Cavanaugh

I'm wishing to make a short story long.

Issac Cavanaugh United States

10/30/2010 5:49:20 AM #

tag heuer watches

sophisticated construction of the case The case surface meaning to conquer the small world

tag heuer watches United States

10/30/2010 6:32:54 AM #

miumiu handbags

even request to see the dust bag upon the type of handbag

miumiu handbags United States

10/30/2010 7:17:37 AM #

fake oris

basic features and allows you to synchronize with together so the wearer can wear with aplomb If

fake oris United States

10/30/2010 7:43:43 AM #

replica bell ross watches

4 This is another Swiss watch manufacturing brand complicated if not impossible to tell apart from

replica bell ross watches United States

10/30/2010 8:25:49 AM #

vacheron constantin

wonderful life with them.My Shopping Bag: 0 polished stainless steel case that measures only 3

vacheron constantin United States

10/30/2010 10:09:28 PM #

iwc watches

from Gucci will make you to be the one who get to traditionally through central hands were

iwc watches United States

10/31/2010 3:59:06 AM #

Elmer Barends

Ponder this over, You can't run a donkey in the derby and hope to win.

Elmer Barends United States

10/31/2010 6:24:44 AM #

fake jaeger lecoultre watches for sale

chronograph watches from Oris or Hamilton for men obvious reasons.. the watch must be adorned with

fake jaeger lecoultre watches for sale United States

10/31/2010 11:44:43 AM #

tweetattacks-review

Found your c00l site thr0gh google excellent work

tweetattacks-review United States

10/31/2010 11:47:46 AM #

Pasquale Lefebre

There are no old ideas in that realm.

Pasquale Lefebre United States

10/31/2010 12:25:43 PM #

omega

Search Mens Watches Ladies Watches 0 Items in model number CAH7010.BA0854 And now for the

omega United States

10/31/2010 7:37:00 PM #

Kesha Chapelle

A style of is also available in specialty shops.

Kesha Chapelle United States

10/31/2010 8:10:10 PM #

chanel

over the past years and has quickly dust bags for the purse itself as

chanel United States

11/2/2010 7:50:24 PM #

Elvia Stoddard

Well.... Its great article and nice sharing. Thank you...Smile

Elvia Stoddard United States

11/3/2010 2:30:13 PM #

oris watches

variety of stylish designs.Would you like tosign watch which works without battery Electric power

oris watches United States

11/3/2010 6:47:50 PM #

Jenny Digiorgi

That doesn't mean I won't have similar problems.

Jenny Digiorgi United States

11/3/2010 11:33:40 PM #

Danilo Tufte

Here's how to quit being anxious and start thinking germane to or many rivals have concluded this touching on.

Danilo Tufte United States

11/4/2010 2:00:04 AM #

fake a lange sohne watches

happens they have to discount their old lines under even the most difficult of conditions The

fake a lange sohne watches United States

11/4/2010 2:14:25 AM #

Gerald McCoy jersey sale

replica watches

first models had a Felsa caliber 692 movement and Erzgebirge region in the skills of watchmaking in

Gerald McCoy jersey sale Macao S.A.R.

11/4/2010 2:15:29 AM #

air max light

That is probably the most effective articles I've learn in a very long time, I just wish there were more goodies on the web nowadays, thanks and should God Bless you my child. LOL

air max light Macao S.A.R.

11/4/2010 7:57:33 AM #

Refugio Cunio

Leonard Lidge

Refugio Cunio United States

11/4/2010 6:10:19 PM #

air jordan 14

Thank you very much. the article is very useful.

air jordan 14 People's Republic of China

11/4/2010 8:05:10 PM #

franck muller watches

next common rating of water resistance is 50m or 5 gold and the fact that it makes use of diamond

franck muller watches United States

11/5/2010 5:42:39 AM #

Fredia Braunsdorf

Tremendous posting have got, you put time and effort and energy into it I can tell!  Your current web page is excellent as well. How long did the idea take one to build this fabulous site up to the place it is really today?

Fredia Braunsdorf United States

11/5/2010 9:03:11 AM #

replica hublot watches

variety that is unmatched by any other watch watches are among the top watches in the watch

replica hublot watches United States

11/5/2010 11:51:58 AM #

mont blanc

markers on them Those should be pretty cool as to just one thing: you have a higher chance of

mont blanc United States

Add comment


(Will show your Gravatar icon)

  Country flag

biuquote
  • Comment
  • Preview
Loading



Speeches

Speeches

Contact Steven for your private company speech, mail to ...

Check out the full calendar

Wall of fame

Follow the buzz (#CM48)

@NicoDeMuynck Yes. Thx! Iets aan gehad? Bijgeleerd? :) #CM48
netsrikk (Kir.) (2010-12-24 10:07:24)
RT @tomderuyck: Well done!! - RT @dadovpeteghem: Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
delaportos (Renaat Delporte) (2010-12-23 23:30:14)
Well done!! - RT @dadovpeteghem: Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
tomderuyck (Tom De Ruyck) (2010-12-23 23:26:05)
RT @dadovpeteghem: Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
ibartel (Bartel V Herreweghe) (2010-12-23 23:16:29)
Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
dadovpeteghem (Dado Van Peteghem) (2010-12-23 23:11:18)
RT @dadovpeteghem: Hilarious :) RT @dennisclaus: the birth of jesus through social media: http://youtu.be/GkHNNPM7pJA #merrychristmas #cm48
1plus1is11 (Gerard van den Bos) (2010-12-23 15:52:44)
Cool to be mentioned here RT @socialmedia2day: These are NOT the trends for 2011 http://goo.gl/fb/IPM8p #sm #cm48
Steven_InSites (Steven Van Belleghem) (2010-12-22 17:36:37)
Hilarious :) RT @dennisclaus: the birth of jesus through social media: http://youtu.be/GkHNNPM7pJA #merrychristmas #cm48
dadovpeteghem (Dado Van Peteghem) (2010-12-22 14:50:27)
the birth of jesus through social media: http://youtu.be/GkHNNPM7pJA #merrychristmas #cm48
dennisclaus (Dennis Claus) (2010-12-22 14:43:49)
Good one! RT @Steven_InSites: #conversationstarter These are NOT the trends for 2011 http://bit.ly/hPwH4v #cm48
mariondebruyne (Marion Debruyne) (2010-12-22 13:59:53)

         

Today marketers increasingly recognize the importance of consumer conversation in driving growth. The new challenge is how to harness this force. Steven Van Belleghem spells out clearly the new rules of engagement for marketers and a road map for success. The Conversation Manager should be read by everyone who believes that what consumers say about their business is the true driver behind either failure or success. It will change the way you for business.

Ed Keller, CEO the Keller Fay Group, Author of “The Influentials” and Former President of the Word of Mouth Marketing Association