The Conversation Manager

by Steven Van Belleghem

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Wall of fame

Meet the Conversation Managers. These people passed our Conversation Manager test, they are an example for many old-school advertisers.

Wall of fame David Du Pré
APEX NV		 Wall of fame Michael Boschmans
Link | Mixed Media Communicatiebureau
Wall of fame Koen Van Loo
ADMB		 Wall of fame Marc Timmers
Donamail
Wall of fame Hans Smellinckx
Thomas Cook Belgium		 Wall of fame Nico van Vlijmen
Pudding & The Proof
Wall of fame David Ducheyne
Securex		 Wall of fame Bart Froyen
Colt Technology Services
Wall of fame Claire
giffgaff mobile		 Wall of fame Ann Galland
Galland.be
Wall of fame Kevin Heylen
Think Tomorrow		 Wall of fame test
postal solutions
Wall of fame Maurizio
Gruppo Consul Srl		 Wall of fame Bart Gysens @wadje12
anaXis nv / Lithium ICT
Wall of fame Joris Roebben
bakerMEN		 Wall of fame Tom Cole
VVL BBDO
Wall of fame Jordan Miller
Organic, Inc.		 Wall of fame Sabrina
De Lijn
Wall of fame Francesco Caccamese
GERMAINE		 Wall of fame yelena jet
barcamp
Wall of fame Jan Coemans
Sigmund		 Wall of fame Joeri Pansaerts
PurePlexity.com
Wall of fame Vincent
**		 Wall of fame Marco van de Kamp
TraceBuzz.nl
Wall of fame Cis Scherpereel
Indie Group		 Wall of fame Tom Rijsbrack
Mediamash bvba
Wall of fame Jelle Van den Bergh
Wieni		 Wall of fame Steven Piessens
Oratore Communications / Loslopend Wild
Wall of fame kristie
TJX Companies		 Wall of fame Steven Van Tittelboom
Uitgeverij Lannoo
Wall of fame Emilie Delorge
Marketingadviesbureau Adam&Co 		Wall of fame Joost
ELMU
Wall of fame Steven Lefebvre
Volvo		 Wall of fame Marlou
WNF
Wall of fame Harrie Dechering
Brand Capital		 Wall of fame Johan Van Roy
i-consulting
Wall of fame Anneleen Otte
Vivaboxes International		 Wall of fame Dick Hulzebos
Iris - shared Personal Assistant
Wall of fame Hans Van de Velde
Amphion Interactive Media NV		 Wall of fame Saskia Videler
Saskia Videler
Wall of fame Vanden Abeele
edison		 Wall of fame Jochen Wyns
The Walt Disney Company
Wall of fame Fabrice Dekerf
GERMAINE		 Wall of fame Geert Van Couteren
VanCouteren.com
Wall of fame Evert-Jan
Choqoa.com		 Wall of fame Tim De Coninck
Mindtagger
Wall of fame Ilse
Partena		 Wall of fame Paul Van Cotthem
TurnLeaf Marketing Consulting
Wall of fame Koenraad Deridder
Dekoder		 Wall of fame Jo Caudron
Dear Media
Wall of fame Raphael Nolens
 Wall of fame Filip Quivreux
GlueWebdesign
Wall of fame Arjan
Van Duuren Media		 Wall of fame Koen Phlips
GlueWebdesign
Wall of fame Tom
AGX.eu - ILoveStyle.be		 Wall of fame Leslie Cottenjé
Vlerick Leuven Gent Management School
Wall of fame John De Wever
Uitgeverij Lannoo		 Wall of fame Dirk De Wulf
Rabobank.be
Wall of fame Tom De Ruyck
InSites Consulting

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Speeches

Speeches

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Wall of fame

Wall of fame

Cis Scherpereel
Indie Group

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Follow the buzz (#CM48)

@NicoDeMuynck Yes. Thx! Iets aan gehad? Bijgeleerd? :) #CM48
netsrikk (Kir.) (2010-12-24 10:07:24)
RT @tomderuyck: Well done!! - RT @dadovpeteghem: Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
delaportos (Renaat Delporte) (2010-12-23 23:30:14)
Well done!! - RT @dadovpeteghem: Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
tomderuyck (Tom De Ruyck) (2010-12-23 23:26:05)
RT @dadovpeteghem: Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
ibartel (Bartel V Herreweghe) (2010-12-23 23:16:29)
Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
dadovpeteghem (Dado Van Peteghem) (2010-12-23 23:11:18)
RT @dadovpeteghem: Hilarious :) RT @dennisclaus: the birth of jesus through social media: http://youtu.be/GkHNNPM7pJA #merrychristmas #cm48
1plus1is11 (Gerard van den Bos) (2010-12-23 15:52:44)
Cool to be mentioned here RT @socialmedia2day: These are NOT the trends for 2011 http://goo.gl/fb/IPM8p #sm #cm48
Steven_InSites (Steven Van Belleghem) (2010-12-22 17:36:37)
Hilarious :) RT @dennisclaus: the birth of jesus through social media: http://youtu.be/GkHNNPM7pJA #merrychristmas #cm48
dadovpeteghem (Dado Van Peteghem) (2010-12-22 14:50:27)
the birth of jesus through social media: http://youtu.be/GkHNNPM7pJA #merrychristmas #cm48
dennisclaus (Dennis Claus) (2010-12-22 14:43:49)
Good one! RT @Steven_InSites: #conversationstarter These are NOT the trends for 2011 http://bit.ly/hPwH4v #cm48
mariondebruyne (Marion Debruyne) (2010-12-22 13:59:53)

         

Steven Van Belleghem schetst in zijn boek op heldere wijze hoe de relatie tussen merk en consument veranderd is en hoe de 'dialoog' tussen beiden de relatie nieuw leven in kan blazen. Aan de hand van tal van praktijkcases wordt uiteengezet hoe die dialoog dient te worden aangegaan. Een aanrader voor iedereen die de huidige beperkingen van traditionele advertising onderkent en een must voor iedereen die eager is om de nieuwe consument te doorgronden.

Henk Eising, International Market Research Manager Heineken