Fashion brand starts its own radio station: an emotional experience

by Steven Van Belleghem on July 5, 2010in the categories Branding, Social Web5 Comments

Last week, fashion brand Mer Du Nord launched its own radio station: radio MDN. You can listen to their radio through their own site  or download it as an iPhone, Ipad app.

Listeners are motivated to share this radio channel with their friends through Facebook & Twitter. The station plays non-stop music. It contains a playlist that demonstrates the images of the brand through music.

Music: something that creates emotions that normally aren’t there. Ever watched a movie without the sound? It takes away all the emotions we have when watching a movie. Music is one of the key ingredients to make people feel happy or sad. By launching its own radio station, Mer Du Nord, opens up a new channel where brand fans can connect on a more emotional level with the brand.

5 Responses to Fashion brand starts its own radio station: an emotional experience

  1. buy servers says:

    Superb resouce. buy servers online with ITCS. Specialists in small corporate linux servers, laptops & desktops.

  2. Wow, nice blog, it is really helpful for me. I have scribed the blog to get blog updates. Looking for more information on the same.

  3. Wow I Love this site .I got accurate Information from this site.Thanx to the Admin :)

  4. Wow, nice blog, it is really helpful for me. I have scribed the blog to get blog updates. Looking for more information on the same.

  5. Nice, this is great weblogs, it is really helpful for me. I have scribed the blog to get blog updates. Looking for more information on the same.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>