Nowadays, social media are (or maybe it should be) a huge cornerstone in an organization’s communication strategy; at least it can no longer be ignored. In a study (“Campaigns to Capabilities Social Media & Marketing 2011“, pdf) done by Buddy Media and Booz&Co., the average amount respondents have on social media platforms is 4.6 and Facebook, Twitter and YouTube are the most significant ones. The once big and appealing social network MySpace has died a slow death in recent years: a miserable 2% of the respondents make use of this social network.
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