Blog

During my most recent holidays, travelling from Sofia to Budapest, I came across a mix of the things that I try to figure out when I am working: experiences with and conversations about brands. In a way, it felt like watching a movie for which you have written the script. As if everything I had told during presentations and written in reports was coming to life.

• Act, don’t tell. Promise whatever you want, but what you do makes the difference.
• Be a brand about it. If you are a brand, take your responsibility anytime, anywhere.
• Get the basics right. It is easier to do things right, than to screw them up.

In a series of four blog posts, I tell the story of these adventures, from the little conversations we had about brands over the big experiences we had with companies to the little stuff that happened in between.