Being a marketing officer nowadays, is not the easiest job in the world. According to an IBM-study among 1.734 CMO’s, most of them feel unprepared when it comes to social media (68%), as well as handling data (71%). Investing in new tools and technologies to manage those data, is a must. However, one of the hardest parts is to come up with numbers that represent the ROI in marketing. To respond to those challenges, marketing officers should focus on relationships, not just transactions. Although it shows in the graph written below, it is not that simple.
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