Adidas, the sportbrand with the 3 stripes from Germany, has come up with an extensive guideline and golden rules project for their employees regarding social media. It’s always interesting to see how an A-list brand is considering the threats and advantages of social media. Do they embrace social media at Adidas? Do they give their employees a carte blanche on the web to tell whatever they want wherever they want about their beautiful company without any restrictions on social media? At Adidas, they don’t, certainly not. They made an extensive list of 10 golden rules, a list of popular errors, and some social media guidelines.
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