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Category : B2B

Conversation Management in a B2B setting: Is that an option?

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by Steven Van Belleghem on June 8, 2012in the categories Conversations, Social Web2 Comments

It is the most frequently asked question before, during and after my workshops: “Steven, can this conversation vision also be applied in B2B companies?”. As far as I am concerned, the answer is a clear YES! In this article I will try and explain why I think so, and I will try and convince you to get started with conversation management in a B2B setting.
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People in B2B sales: be conversation managers !

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by Hans De Hondt on March 23, 2011in the categories Conversations, SkillsNo Comments

In my current position I both sell and buy in a B2B environment. And as a buyer I’m stunned when I see how many people in sales don’t properly track and manage their conversations.

Even recently: I was looking for a decent web design company to make a website. So I sent out about 8 e-mails to different companies.
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2 great examples of consumer activation via mobile apps

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by Dado Van Peteghem on October 21, 2010in the categories Activation2 Comments

One of the differences between a conversation manager & a traditional advertiser is the reframing of advertising towards activation. Advertising is no longer the endpoint, it's the beginning of a conversation.
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