The business world is suffering from a paradox syndrome. These are a few of my findings:
- Companies think word-of-mouth is important, but they don’t manage it
- Every customer is important, but giving them good service is seen as a cost
- Every client is important, but 1000 clients on Facebook are not relevant
And the summary of all these bullets is pretty hard: companies say they care about their clients, but they don’t! In this presentation, you can read some of my thoughts on this:
Do you see other paradox’s in the world around you, let me know! Let’s see what we can do to stop this paradox and make the world a better place.


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Pray ye therefore the Lord of the harvest, that he will send forth labourers into his harvest.
Maar ik zeg u: Hebt uw vijanden lief, zegent ze die u vervloeken, doe goed aan hen die je haten, en bidt voor degenen, die u, en u vervolgen;
Cadde la pioggia, strariparono i fiumi, soffiarono i venti e si abbatterono su quella casa, ed essa non cadde, perché era fondata sulla roccia.