The Conversation Manager

by Steven Van Belleghem

About the author

Steven Van Belleghem is Managing Partner of innovative research agency InSites Consulting. His passion is helping clients in taking strategic marketing decisions. Steven is specialized in branding, advertising and word-of-mouth strategies. Together with his team, he’s helping companies get a grip on the current consumers through branding, advertising and conversations.

Before Steven joined InSites Consulting, he was a researcher at the Vlerick Leuven Gent Management School. Today, Steven is still a speaker at the school in a large number of executive teaching programs (e.g. brand management, marketing planning, young management program, …). Steven is also a frequent speaker on marketing conferences and business schools.

Steven is married with Evi Seymortier and has one son, Siebe. He’s a fan of good food & wine, FC Bruges and Disney. 

Join the conversation with Steven

       

 


Bookmark and Share
Speeches

Speeches

Contact Steven for your private company speech, mail to ...

Check out the full calendar

Follow the buzz (#CM48)


         

Today marketers increasingly recognize the importance of consumer conversation in driving growth. The new challenge is how to harness this force. Steven Van Belleghem spells out clearly the new rules of engagement for marketers and a road map for success. The Conversation Manager should be read by everyone who believes that what consumers say about their business is the true driver behind either failure or success. It will change the way you for business.

Ed Keller, CEO the Keller Fay Group, Author of “The Influentials” and Former President of the Word of Mouth Marketing Association