1. In the beginning of the tweet
2. In the middle of the tweet
3. At the end of the tweet

Make your choice!

The correct answer is the beginning. It turns out that the best area for clicks is about 25% of the way through the Tweet.

Dan Zarrella gathered 200,000 random bit.ly-link-containing Tweets. Calculate the click through rate (clicks on a link divided by number of followers of tweeter) with the use of the bit.ly API. And analyzed the relationship of the link’s position inside the Tweet and it’s CTR. Finally he placed it all in a heatmap:

And did you choose the right answer?

1. The Future of Touchscreen Technology
   http://www.psfk.com/2011/05/the-future-of-touchscreen-technology-video.html
2. 1 million Facebook fans brings in an average of 826 likes and 309 comments per post
   http://thenextweb.com/facebook/2011/05/17/1-million-facebook-fans-brings-in-an-average-of-826-likes-and-309-comments-per-post/
3. Has Twitter Eclipsed 300 Million Users?
   http://www.readwriteweb.com/archives/has_twitter_eclipsed_300_million_users.php
4. 11 Ways to Find New Content for Your Social Strategy
   http://www.socialmediaexaminer.com/11-ways-to-find-new-content-for-your-social-strategy/
5. 6 ways to grow your business through content
   http://www.socialmediaexaminer.com/6-ways-to-grow-your-business-with-content/
6. Content strategy should focus on getting clients through the buying funnel 
   http://www.contentmarketinginstitute.com/2011/05/optimize-content-marketing-by-facilitating-the-buyer%E2%80%99s-journey/
7. Apps 6 Times More Popular than Web on Phones, Less Popular on Tablets
   http://www.readwriteweb.com/mobile/2011/05/Apps-6-times-more-popular-than-web-on-phones-less-popular-on-tablets.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)
8. San Francisco Bay Bridge Becomes iPad Game
   http://linkd.in/jYEaOB
9. Get Agile: Running a Marketing Team Like a Startup
   http://blog.hubspot.com/blog/tabid/6307/bid/13703/Get-Agile-Running-a-Marketing-Team-Like-a-Startup.aspx
10. Community Manager: from data to dialogue management
    http://www.edelmandigital.com/2011/05/18/the-new-community-manager-profile/

Feel free to add your top reads in the comments. Have a great weekend!

Feel free to add your top reads in the comments. Have a great weekend!

1. 9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century
   http://www.jeffbullas.com/2009/08/17/9-ways-to-convince-the-ceo-to-use-social-media-and-enter-the-21st-century/
2. Facebook launches “Studio” For brands and agencies 
   http://facebook-studio.com/
3. Cadillac brings in trainers from the Ritz-Carlton Hotel to learn how to WOW customers
   http://www.businessweek.com/magazine/content/10_26/b4184024360730.htm
4. How to get the most out of SlideShare
   http://thenextweb.com/lifehacks/2011/04/15/how-to-get-the-most-out-of-slideshare/
5. Expert Interview: Developing a Compliant Social Media Policy
   http://womma.org/word/2011/04/20/expert-interview-developing-a-compliant-social-media-policy/
6. Experience Co-creation
   http://blogs.hbr.org/cs/2011/04/experience_co-creation.html
7. The Rise of the Chief Customer Officer
   http://blogs.hbr.org/cs/2011/04/the_rise_of_the_chief_customer.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29&utm_content=Google+Reader
8. 8 Ways to Successfully Sell Using Social Media
   http://www.socialmediaexaminer.com/8-ways-to-successfully-sell-using-social-media/
9. Interesting: 4 key customer touchpoints where social media adds value
   http://www.freshnetworks.com/blog/2011/04/how-to-use-social-media-at-key-customer-touchpoints/

Feel free to add your top reads in the comments. Have a great weekend!

1. The world’s most futuristic online sales experience is here
   http://thenextweb.com/shareables/2011/04/07/the-worlds-most-futuristic-online-sales-experience-is-here/
2. 2011 Social Media Marketing Industry Report
   http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/
3. Larry Page Just Tied ALL Employees’ Bonuses To The Success Of Google’s Social Strategy
   http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/
4. Content Marketing Lessons From Warren Buffett
   http://www.socialmediaexplorer.com/social-media-marketing/content-marketing-lessons-from-warren-buffett/
5. Slides: Invest in Scalable Social Business Programs (Keynote)
   http://www.web-strategist.com/blog/2011/04/05/slides-invest-in-scalable-social-business-programs-keynote/
6. Marketer, Media or Museum? The Content Curator
   http://socialmediatoday.com/cindylavoie/283846/marketer-media-or-museum-content-curator
7. What are the hottest trends in mobile right now?
   http://www.mobilemarketer.com/cms/news/content/9587.html
8. The seven tricks everyone can learn from game designers
   http://venturebeat.com/2011/03/30/the-seven-ideas-everyone-can-learn-from-game-designers/
9. Which URL Shortener Should You Use?
   http://thenextweb.com/socialmedia/2011/04/02/which-url-shortener-should-you-use/
10. Proximity-based social networking tips for businesses
    http://thenextweb.com/socialmedia/2011/04/06/proximity-based-social-networking-tips-for-businesses/

Feel free to add your top reads in the comments. Have a great weekend!