- This book is about shifting from the mentality of drive-by marketing to genuine caring... about your customers, employees and partners. Using 4 Cs in his book (Customer Experience, Conversation, Content and Collaboration) Steven will give you actionable insights on how to take your brand to new heights.
— Ekaterina Walter, Social Media Strategist and well respected thought leader Intel - At Zappos we found that the more we invested into customer service and the customer experience, the more we grew from word-of-mouth. The Conversation Company is for anyone interested in transforming a company's service level.
— Tony Hsieh, NY Times best-selling author of Delivering Happiness and CEO of Zappos.com - Imagine the power at your control. If you have ten thousand happy customers who each have a hundred Facebook or Twitter friends, that's potentially a million positive conversations about your company! Steven Van Belleghem shows you how to tap that amazing free resource to grow your business now.
— David Meerman Scott, Author - Steven Van Belleghem gives tangibel and strong examples which explain the power of turning the vicious circle of customer interactions around. How does the supermarket help teach the management a lesson, and which basic elements compose the success of a successful Conversation Company.
— Philippe Rogge, CEO Microsoft Belgium - "The Conversation Manager is a must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick."
— Henk Eising, International Market Research Manager of Heineken - "Steven's book provides a wake-up call and plently of hands-on advice to all marketers to adapt to the new reality of the new consumer."
— Wouter Coox, Senior Manager Direct-to-Consumer and Interactive Marketing of Procter & Gamble - "The Conversation Manager gives exciting insights into the new world of advertising in the era of digitally empowered consumers."
— Thomas Duhr, Vice-Chairman of IAB Europe - "I recommend The Conversation Manager to any social media marketing, but also for traditional marketing professionals. We all need to be Conversation Managers, not just marketers."
— David Marutiak, User Community Ambassador of Vodafone - "The Conversation Manager astutely portays an emerging and transformative marketing role. Drawing on a body of solid research and cases form the US and abroad."
— Stephen D. (Stev) Rappaport, ARF Knowledge Solutions Director - "This is a real handle for structural change in the way we communicate with our customers"
— Adriaan Den Heijer, VP Marketing & Brand of KLM Royal Dutch Airlines - "Steven Van Belleghem spells out clearly the new rules of engagement for marketers and a road map for success. The Conversation Manager will change the way you do business"
— Ed Keller, CEO of the Keller Fay Group and former President of the Word of Mouth Marketing Association - "The Conversation Manager is a breath of fresh air, it successfully reinforces the most important lesson for the modern marketer - to keep your eyes and ears open."
— Jessica Greenwood, Deputy Editor of Contagious Magazine
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