Conversation Management » Carl Vanormelingen

Infographic: Usage of the iPad in the United Kingdom

Carl Vanormelingen — Tue, 21 Jun 2011 07:12:52 +0000

Last month the UK based company ‘Imano‘ conducted a survey among 2008 UK iPad users. Below some interesting facts. iPads are mostly used in the living room (95%), garden (48%), car (26%), bathroom (35%), kitchen (63%) and… in the bedroom (89%). Of the iPad users, 33 percent have installed between the 20 – 49 applications, 6 percent of the users installed more than 100 applications. iPad owners also have an
iPhone (57%), Nintendo Wii (51%), Sony Playstation 3 (34%), Microsoft Xbox (30%), Blackberry 21%) or an Android smartphone (18%.

Ipad owners watch YouTube movies (87%), catch up TV (74%), view live tv (34%) or check out vimeo movies (10%). iPads are used for internet browsing (98%), email (94%), gaming (79%), social (78%), … but only 45% really use their device for business/work purposes.

[Infographic] Growth of mobile marketing

Carl Vanormelingen — Thu, 24 Mar 2011 08:18:27 +0000

Via Microsoft Tag

In-depth mobile web report

Carl Vanormelingen — Wed, 23 Mar 2011 11:00:04 +0000

Mobile & Attitudes – a Mobile Web User Typology from MRM Worldwide Deutschland on Vimeo.

Nowadays worldwide mobile web usage is growing rapidly. This short video explains who is spending time on the mobile internet and how different user groups are using the mobile online services. For the representative quantitative online survey, 1,717 Internet users between the ages of 16 and 70 years old from Germany and the UK were interviewed in late 2010.

People who are interested to read the full report need to register for an account. If you’re just interested in the 4 page management summary you can simply pay with a (re)tweet.

Preparing for the Big mobile revolution

Carl Vanormelingen — Mon, 07 Mar 2011 12:41:03 +0000

A week ago more than 750 digital leaders gathered in Florida (America) for the annual IAB leadership meeting where they discussed the most significant topics of the current interactive advertising industry. In Eric Schmidt’s keynote speech, he delivered a message concerning the advertising power of mobile. Eric made heavy use of statistics gained from the recent Super Bowl and how the extremely expensive advertisements affected mobile search displaying a powerful impact.

In fact, this seems to link together well with a short article he wrote for the Harvard Business Review about how 2011 is the year of mobile. And Google seems to be aiming that way like few others.

The recent Super Bowl event was a tremendous chance for advertisers as it’s one of the few occasions with such a broad audience actually watching for advertisements. In other words: sinking or swimming on that advertisement slot meant a lot. During his speech Schmidt quoted search rates to support his argument that mobile is becoming the next big thing. He specifically contrasted mobile searches versus those on fixed internet devices like computers. For example, Chrysler searches boosted 102 times during the game on mobile, where as desktop searches only topped off at 48 times. Obviously people are more likely to be in the vicinity of their smartphone than they are likely to be with their desktop computer.

Eric also spoke about how people bring their smartphones along with them when they go shopping. Instead of dragging heavy catalogues along from other stores to compare prices, shoppers now can just pull out their smartphone, pop up their favourite consumer reports website and get informed. Needless to say, Schmidt is quite happy with this sort of emerging behaviour. This will probably make Google, as the gatekeeper of search and cheap smart phones, very busy and certainly quite happy.