Employees are the tangible evidence of your culture: they create the customer experience which is so determining for your positioning. Social media are the levers to expand the conversations about your company, they enable you to collaborate in a structural way with your consumer.
The Conversation Company shares insights in the underused conversation potential of your company. How culture, people and social media can help build a future-proof company in a transparent world.
Of course the actual practice has not been forgotten, the book contains a detailed implementation schedule which describes how to transform your company into a Conversation Company in 3 major steps.break
In the news
De Gentse ondernemer 2012 (Stad Gent (BE) - 18/07/2012)
Social Media nog niet overal ingevoerd (Haarlems Dagblad (NL) - 17/07/2012)
Boekrecensie: The Conversation Manager (hallo! community (NL) - 17/07/2012)
Book Review: Creating the Conversation Company (CMS Wire (US) - 09/07/2012)
Great by choice (Flanders DC (BE) - 04/07/2012)
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The 10 most FAQ of Conversation ManagementOver the last few years, Steven received many questions about Conversation Management. In this paper, he listed and replied to the most frequently asked questions.