10 quick facts about consumers on Facebook
Our presentation about the Insites Consulting Social Media Around the World Study 2011 got featured on the homepage of SlideShare, wednesday. Yes, we like that: we got a lot of extra attention and views on our work and we much appreciate it. Next to our presentation, was a presentation about Facebook published a week ago. It was called: 10 quick facts you should know about consumer behavior on Facebook. Very interesting to take a look at, I’ve embedded it below.
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How many times did you hit the “Unlike” button on Facebook?
There’s a lot said about the Like-button on Facebook. These days, you can find them everywhere, also, automatically added to stories about people who died in nasty accidents (what’s there to like?). In 2010 some people thought a Like would kill your blogcomments, a lot of believers say the amount of fans and likes you collect as a brand are the only true indicator for real brand engagement. And I’m convinced that there are a lot of brands that have made some KPI’s for their Facebook-efforts by creating targets for their amount of Likes. “We should have 50k Facebook fans by the end of this year, or else….”
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