According to Brian Solis, media are no longer limited to three groups (earned, owned and paid, as coined by Forrester or first by Nokia some years ago), but instead categorized into five key segments: Paid, Promoted, Owned, Shared, and Earned. To visualize the model that reflects this supposedly new state of media, he made a brand new infographic, that is hot on Twitter now: The Brandsphere. So…. what he added were two new landscapes: let’s see how that works out in the infographic below:Read more »
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The 10 most FAQ of Conversation ManagementOver the last few years, Steven received many questions about Conversation Management. In this paper, he listed and replied to the most frequently asked questions.