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There’s a lot said about the Like-button on Facebook. These days, you can find them everywhere, also, automatically added to stories about people who died in nasty accidents (what’s there to like?). In 2010 some people thought a Like would kill your blogcomments, a lot of believers say the amount of fans and likes you collect as a brand are the only true indicator for real brand engagement. And I’m convinced that there are a lot of brands that have made some KPI’s for their Facebook-efforts by creating targets for their amount of Likes. “We should have 50k Facebook fans by the end of this year, or else….”