Content Marketing | Conversation Management

How to become a Content Curation King

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by Matthijs van den Broek on November 18, 2011in the categories Conversations, Social WebNo Comments

Content = king. It’s almost an Old Saying but in the age of information and information overload it’s more true then ever. Finding the right content, receiving and spreading the right content, creating the right content; it’s not just a simple aggregation exercise anymore. It’s about curation and to do curation in a right and impactful way, you need a lot of skills. In a presentation featured on SlideShare today made by Corinne Weisgerber, I saw a beautiful roadmap of how to become a content curation king. When you click through the 79 slides, you get a lot of practical inspiration to train yourself in content curation. Find the SlideDeck below:
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Word-of-Mouth Marketing Summit 2011: Day 1

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by Steven Van Belleghem on November 17, 2011in the categories Branding, Conversations, Social Web4 Comments

The ‘Word of Mouth Marketing summit 2011’ kicked of yesterday in Las Vegas. I’m participating for het third time and the start of the congress was a very promising one straight away: a good keynote and interesting cases by nice companies. My first observation is that this congress focuses more on the core of word-of-mouth marketing and less on word-of-mouth campaigns. After all good word-of-mouth can only flourish when clients have a positive experience with your products and services, which is an evolution I encourage wholeheartedly. This is how I experienced the first day of the annual Womma Summit 2011.
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The Content Marketing Playbook: 42 ways to connect with customers

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by Bjorn Verbrugghe on August 17, 2011in the categories Conversations, Social Web3 Comments

When most people think about content and conversation management they tend to think about the fancy, in the eyes of some marketers more “sexy” stuff: a Facebook page or even the wildest dream of each marketeer: a viral video, that really GOES viral. The SlideShow you’ll find here however gives some more inspiration and sums up 42 ways to connect with your customers. They even ranked them and for me the ranking is sometimes surprising. I will give you my “surprise top-5″:
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Stop collecting ‘Likes’

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by Merlijn van Vliet on June 8, 2011in the categories Social WebNo Comments

Facebook circa 2011: we post, comment, share and like things all day, every day. Everybody does it. It’s an inextricable part of our life. However, Dutch brands are only just waking up to the opportunities Facebook offers.

Most Dutch brands are still taking their first steps on Facebook. And as such, the presence on Facebook activity can be compared to the new kid at school. They don’t know anyone, they don’t have much to say for themselves, and they’re desperate for everyone to like them.
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How to go Viral with Video Content Marketing

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by Timothy Mouton on May 26, 2011in the categories Activation, Conversations, Social WebNo Comments

Online content marketing is a fairly recent marketing trend whereby companies or brands offer relevant and valuable online content to their target audiences. They do that to attract, acquire and engage new customers.

Content marketing can come in many different forms and flavours: press releases, blog posts, Slideshare presentations or even social media messages such as tweets, Facebook or LinkedIn posts. Video, however, is the most powerful medium, as it appeals to a combination of human senses: motion, sight and sound.

When perceived as being valuable, your content will be shared and generate additional visibility outside your own website. Make sure your video is embeddable by other websites. Therefore, video content marketing is a very engaging way to effectively spread your message.

Browse the slides of the Explania presentation at Internet World 2011:

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