Today, I discuss the 4 C’s that you can use to manage your Conversation Company. These pillars work perfectly in a culture as described a few weeks ago. It they allow you to fully use the power of the people and the opportunities social media have to offer. Here are the the four pillars:
- Customer Experience: people love to talk about your service and your products. It is the key driver of consumer conversations.
- Conversation: the story of my previous book, The Conversation Manager. It is the goal to converse and not communicate. Listen, ask questions, facilitate the conversations and actively take part in them.
- Content: give people stuff to talk about, but do it in an authentic, positive and relevant way.
- Collaboration: involve customers in everything your company does. Let them be part of your boardroom and let them be involved in your decision making processes.