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Research from May 2011 done by The Pivot Conference and Brian Solis found that two-thirds of marketers were already conducting social media advertising activities, and 18% more planned to do so in the next year. Most agreed that these efforts would prove very valuable, and 54% of those currently running ads were satisfied. Currently, Facebook and, to a lesser extent, Twitter dominate. More than nine in 10 respondents have deployed campaigns on Facebook and 78% have done so on Twitter. But there’s more, plenty more to come, eMarketer suggests based on this research.