Since the publication of my book ‘The Conversation Manager’ (2010), I’ve worked with quite a few companies to inspire and advise them in this new marketing field. The same questions keep coming back across all regions and sectors of activity. Social media, community and conversation managers will definitely recognise them, because they are the same type of questions they hear from colleagues every day.
In view of these recurring questions, I thought it would be a good idea to make a list of the 10 most frequently asked questions and their answers. The contents are open to debate and new arguments can certainly be added to this summary. Please feel free to add your own contribution.
For most of you, the answers on these questions are well known, but there are still a lot of people to educate in this field. See these answers as possible tools to convince your colleagues, friends or managers about the role of social media in a modern organisation.
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