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Think like Zuck!

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by Steven Van Belleghem on February 12, 2013in the categories ReviewsNo Comments

A few weeks ago, a new business book caught my attention. The title almostpulled me to the book. The book is called ‘Think like Zuck’. The author of the book is Ekaterina Walter. She is one of the social media strategists at Intel. Next to that, she is seen as one of the leading business women in the US. And now she wrote this bestselling book. So, I was happy I could interview her for my blog

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Make your social media channels more effective in 4 steps

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by Steven Van Belleghem on November 19, 2012in the categories co-creation, content marketing, Conversations, social business, Social Web3 Comments

A large number of companies are thinking about their next steps in social media. One of the key factors in any social media strategy is the channel/content debate. Companies are struggling to capitalize on their use of social media channels. By means of a hands-on paper, we want to share our approach on how to make effective use of social media channels in order to spread content. This blog post gives a short summary of the paper. The full paper can be downloaded at the end of the post.
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We are not perfect

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by Steven Van Belleghem on August 17, 2012in the categories Branding, Conversations, Social Web2 Comments

Do you know of a perfect company? Where all employees collaborate perfectly? Where nothing ever goes wrong? Where the customer satisfaction is astronomically high? Can you quote one such a company? Or five?
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6 ways of thanking Facebook fans

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by Steven Van Belleghem on August 14, 2012in the categories Conversations, Social WebNo Comments

It is becoming a sort of tradition, isn’t it? When a brand reaches a given symbolic Facebook fan number, they look into original ways to thank these fans. Every brand tries to be as creative as possible in doing so. When checking out a lot of examples, I noticed a recurrent pattern of some 6 approaches. I listed these helped by the excellent job done by Paul Van Veenendaal and presented on his blog.
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62% of Fortune 500 companies have active corporate Twitter accounts [Infographic]

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by Matthijs van den Broek on April 20, 2012in the categories Social WebNo Comments

Social media can and maybe should be seen as the greatest platforms to use to bring consumers into the boardroom on your road to becoming a conversation company (see: “Social Media as a perfect partner for the Conversation Company“). Search results are these days highly influenced by social media content, blogs still rank high in search engines because of their dynamic content. The question that the Center for Marketing Research at the University of Massachusetts Dartmouth asked was: How are all these developments affecting the marketing strategies of Fortune 500 companies? The infographic we share below, made by GoGolf, covers the latest social media presence data of Fortune 500 companies (2011 list, 2012 coming up).
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Think like Zuck!

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Blog

Think like Zuck!

Make your social media channels more effective in 4 steps

We are not perfect

6 ways of thanking Facebook fans

62% of Fortune 500 companies have active corporate Twitter accounts [Infographic]

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Get Ready for Marketing 2020

Book a speech

The 10 most FAQ of Conversation Management