Pretty soon all marketing managers can draw up their year plans and budgets for 2013. It will be busy times! However I am more and more convinced that we should walk away from the traditional marketing planning.
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According to researchfirm Gartner in a recent forecast, the worldwide social media revenues are on pace to total $10.3 billion in 2011 and grow to $14.9 Billion in 2012. The market is projected to reach $29.1 billion in 2015 (also take a look at this forecast done by eMarketer regarding social media ad revenues). Advertising revenue is, and will remain according to Gartner, the largest contributor to overall social media revenue. Social media advertising revenue is forecast to total $5.5 billion in 2011, and grow to $8.2 billion in 2012. Advertising revenue includes display advertising and digital video commercials on any device including PCs, mobile and media tablets.
Some people say that it’s all about acts, not ads. And that advertising is the fee you pay for being unremarkable. Interesting thoughts….? In our The Conversation Manager book though, the statement is made that advertising and the managing of online word of mouth and conversations you get “for free” go hand in hand with advertising. In that way, it’s sometimes appropriate to take a look about what’s going on in the world of social media ad revenues. eMarketer is a company that forecasts the spendings in that area. In one of that latests forecasts we see that social network ad revenues are hitting 10 billion worldwide in 2013. That is a lot of advertising money…. Take a look at the charts below:
Research from May 2011 done by The Pivot Conference and Brian Solis found that two-thirds of marketers were already conducting social media advertising activities, and 18% more planned to do so in the next year. Most agreed that these efforts would prove very valuable, and 54% of those currently running ads were satisfied. Currently, Facebook and, to a lesser extent, Twitter dominate. More than nine in 10 respondents have deployed campaigns on Facebook and 78% have done so on Twitter. But there’s more, plenty more to come, eMarketer suggests based on this research.
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