Conversation Management | Everything you need to know to survive the age of conversations

Een organisatie in beweging krijgen

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by Roos van Vugt on October 22, 2012in the categories Activation1 Comment

Een organisatie in beweging krijgen voor en over social media. Of ik daar ‘even’ over wilde bloggen? Een eervolle vraag van Steven van Belleghem om in het kader #deeljeblogdag (initiatief van Marketingfacts). Jeetje, wat een vraag, want een organisatie in beweging krijgen kost veel inspanning en als dit dan lukt, is het lastig om dit onder de juiste woorden brengen. Toch zie ik een zeer belangrijke rode lijn bij organisaties die een socialcompany zijn of willen worden en/of social business willen neerzetten:
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ING NL shows the (financial) world that social media & banks CAN work

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by Steven Van Belleghem on October 15, 2012in the categories Conversations, Opinion, Social Web1 Comment

Two weeks ago, ING NL won the social media award 2012 in The Netherlands. I guess it has been a while, since a bank came in a positive way into the marketing news. So, I was wondering about the story behind the award. I contacted Erik Van Roekel (@evr) and Harold Reusken (@haroldreusken) for an interview about their vision on social media.

If you have further questions for them, please use the comment part of the blog to ask them anything you want, I’m sure they will be happy to help.
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Adapting your content marketing to the 2013 consumer

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by Steven Van Belleghem on October 10, 2012in the categories Social WebNo Comments

In the next few weeks many companies will be working on their marketing plans for 2013. For most of them, content marketing will be a part of those plans. While making those plans, it’s quite important to consider changes in online consumer behaviour. Research agency InSites Consulting, data and sampling partner SSI and translation agency No Problem! recently conducted a global consumer survey to better understand the consumer. Based on this research, we were able to draw 5 key conclusions for content marketers to take into account.
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10 to do’s for the Conversation Manager

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by Steven Van Belleghem on October 9, 2012in the categories Social WebNo Comments

The role of a Conversation Manager is changing rapidly. Looking at the latest InSites Consulting “Social Media around the World 2012” report, I saw a number of conclusions that have a big impact on the approach of a Conversation Manager.
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Only a small window of opportunity for brands on social media

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by Steven Van Belleghem on October 8, 2012in the categories Social Web1 Comment

Even in the modern world, marketing is still about reaching out to a lot of people. Now that the impact of traditional media seems to erode, marketers dream about thousands or even millions of fans and followers on social media. Based upon our latest “Social Media around the World” report, I have my doubts if all brands will succeed in this ambition.
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Een organisatie in beweging krijgen

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The 10 most FAQ of Conversation Management

Blog

Een organisatie in beweging krijgen

ING NL shows the (financial) world that social media & banks CAN work

Adapting your content marketing to the 2013 consumer

10 to do’s for the Conversation Manager

Only a small window of opportunity for brands on social media

Subscribe to our newsletter

Get Ready for Marketing 2020

Book a speech

The 10 most FAQ of Conversation Management