Last week Mobile Vikings announced the end of their Conversation Manager. Their message is very positive: “We are evolving from a Conversation Manager to a Conversation Company”. I have to admit, that I loved this sentence right away 
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Their announcement made me think: will a successful Conversation Manager become redundant after a while. Well, there are two sides of the story.
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Smartphones with mobile internet are a potential game-changer for many industries. Throughout Europe, around 38% of people have a smartphone right now, and penetration grows dramatically. 22% of Europeans state they are considering buying a new smartphone in the coming 6 months. 22% is quite far from 100%, so how dramatic is this growth in penetration really? Data tells us that around one-third of people don’t have a smartphone, are genuinely not interested. No added value for them, end of story. That leaves us however with 2/3rds that doesn’t have a smartphone yet because of other reasons. These are, in order of importance: “my current phone still works fine” (how long is that going to last?) and “it’s too expensive” (same comment). It doesn’t take a rocket scientist to predict that a hell of a lot of people will soon walk around with a smartphone in their pocket.
During my most recent holidays, travelling from Sofia to Budapest, I came across a mix of the things that I try to figure out when I am working: experiences with and conversations about brands. In a way, it felt like watching a movie for which you have written the script. As if everything I had told during presentations and written in reports was coming to life.
In a series of four blog posts, I tell the story of these adventures, from the little conversations we had about brands over the big experiences we had with companies to the little stuff that happened in between.
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According to Brian Solis, media are no longer limited to three groups (earned, owned and paid, as coined by Forrester or first by Nokia some years ago), but instead categorized into five key segments: Paid, Promoted, Owned, Shared, and Earned. To visualize the model that reflects this supposedly new state of media, he made a brand new infographic, that is hot on Twitter now: The Brandsphere. So…. what he added were two new landscapes: let’s see how that works out in the infographic below:
During my most recent holidays, travelling from Sofia to Budapest, I came across a mix of the things that I try to figure out when I am working: experiences with and conversations about brands. In a way, it felt like watching a movie for which you have written the script. As if everything I had told during presentations and written in reports was coming to life.
In retrospect, these were three simple truths about running a business that were illustrated during a trip from Sofia to Budapest, with a stop in Vienna. In a series of four blog posts, I tell the story of these adventures, from the little conversations we had about brands over the big experiences we had with companies to the little stuff that happened in between.
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