Conversation Management | Everything you need to know to survive the age of conversations

CMO’s seek a clearer customer picture

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by Matthijs van den Broek on October 5, 2011in the categories Branding, Conversations, Mobile1 Comment

More than half (52%) of 321 interviewed CMO’s in the US and UK at companies with more than $250 million in annual revenue, see customer retention as their top current priority, followed by customer acquisition (38%), and customer profitability (29%).Less emphasis is being placed on branding—the traditional realm of the CMO—and more on customer acquisition, conversion, and retention. In a report (16 pages) done by Forbes “Bringing 20/20 Foresight to Marketing” (download for free after registration) we are able to get clear picture of what is on the marketer’s minds these days, in an ever evolving landscape of new marketing possibilities. The executives represent companies in industries that traditionally are heavy users of Internet marketing—retail, travel/hospitality, financial services/banking, and technology/media/telecom.
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[Infographic] A little bit of Twitter psychology

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by Matthijs van den Broek on October 4, 2011in the categories Social WebNo Comments

How do people find you on Twitter? Why, exactly, do they follow you and what are the reasons to stop following you or your brand? These are all questions to which marketers want answers, I guess. This infographic, via Twittermania and StateOfSerach, originally first posted here by the authors for WhiteFireSEO, tries to get a grip on this specific part of Twitter: the psychology. Food for marketers in a nutshell, easy to digest. Find it below:
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Nielsen + McKinsey: What is social media used for

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by Matthijs van den Broek on October 3, 2011in the categories Social WebNo Comments

Nielsen’s recent Social Media Report (we’ve posted about it before on this blog) revealed the size of the audience and the degree of consumption across social networking platforms in the U.S. New research by NM Incite, a Nielsen collaboration between Nielsen and McKinsey Company, further explores the reasons U.S. social media users visit social networks a bit more. Below, you can find the top drivers for social media (not surprisingly, top drivers of social media use among social networkers are keeping in touch with family and friends (89% and 88%, respectively) and finding new friends (70%).
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Discussion: Is Return on Influence the new ROI?

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by Matthijs van den Broek on September 30, 2011in the categories Conversations, Social Web5 Comments

Ouch: “The more I think about this — the more my brain hurts.” Ohmy: “Respectfully, this is complete nonsense.” Jeez: “This goes into my “Are you Kidding me with this crap” Hall of Fame!” This is Hurting: “The only thing more worrying than the content of this article is the fact that people are going to think that because it’s published on the HBR blog it must be true.” These are only the first few comments on this blog by HBR: “Return on Influence, the New ROI“. Oliver Blanchard is leading the pack of people who are thinking the blogpost made no sense at all. You don’t see this that often, at HBR. The discussion is worth checking out.
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Cinema Stunt: That calls for a Carlsberg

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by Matthijs van den Broek on September 26, 2011in the categories ConversationsNo Comments

Carlsberg last week did a stunt in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with 148 not-so- friendly gentlemen… The couples have to choose: will they join the grumpy bikers (2 seats left in the filled cinema) or will they leave the room? Some leave (“This is not what we paid for!”), some decide to hang in there and just act “normal”. And then…. the magic happens. Check out the video below (it’s been watched for 1.199.357 times in 4 days):
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