Conversation Management | Everything you need to know to survive the age of conversations

Mary Meeker’s Tech and Web 2.0 Trends [Oktober 2011]

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by Matthijs van den Broek on October 24, 2011in the categories Social WebNo Comments

What’s going on in the world of tech- and internettrends? At the Web 2.0 summit (check out all the very interesting videocontent on their YouTube channel), Kleiner Perkins’ Mary Meeker published an update of her Internet Trends 2011. Meeker is known for her deep market insights in the tech industry and has been publishing about it for years. The latest presentation was about mobile, Erick Schonfeld at TechCrunch was not the only techblogger mentioning that presentation. Below, you can find Meeker’s slidedeck about the most recent web tech and web trends. The slidedeck is just… stuffed with facts and figures. One you just have to watch [Oktober 25th update 12:09, added the video]:
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Social media, a key to success

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by Lisa Derycke on October 21, 2011in the categories Social WebNo Comments

Nowadays, social media are (or maybe it should be) a huge cornerstone in an organization’s communication strategy; at least it can no longer be ignored. In a study (“Campaigns to Capabilities Social Media & Marketing 2011“, pdf) done by Buddy Media and Booz&Co., the average amount respondents have on social media platforms is 4.6 and Facebook, Twitter and YouTube are the most significant ones. The once big and appealing social network MySpace has died a slow death in recent years: a miserable 2% of the respondents make use of this social network.
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Which online voices do we actually hear?

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by Matthijs van den Broek on October 20, 2011in the categories Conversations, Reviews, Skills, Social WebNo Comments

Social media can provide valuable customer feedback about products; a lot of companies have already started to listen to this online word of mouth. They regularly scan online conversations to understand customer sentiment. But how accurately do these conversations represent the true underlying sentiment of a product’s customers? To answer this question, research done by Wendy W. Moe, David A. Schweidel and Michael Trusov analyzed product ratings and sales over time from a popular online retailer. By studying rating behavior at the level of individual contributors, they uncovered several key dynamics that drive the evolution of online forums. Drawing from the full set of ratings that were posted on the website of the retailer they studied, the researchers examined ratings, contributed by 2,436 individuals, for 200 products and identified several important dynamics at work in online forums.
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40 percent of American tablet and smartphone owners is a secondscreener

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by Matthijs van den Broek on October 18, 2011in the categories Conversations, Mobile, Social WebNo Comments

In a recent study researchfirm Nielsen found for the US population that the amount of smartphone users and tablet-owners that are multitaskting while watching tv is rising. Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day. What are they doing, while watching tv? They are checking email: the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.
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The Big iPad Study by Sanoma

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by Lisa Derycke on October 17, 2011in the categories MobileNo Comments

SanomaMedia did an extensive research among more than 3.500 iPad owners on the usage of their favourite tablet. First, we need to get a more distinctive view on those iPad users. It comes as no surprise that mainly men own an iPad, over 80%, that is. Although Belgium is the only country where women take the lead in owning one. The average user is between 35 and 45 years old, still, older people are starting to gain interest as well.
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