Blog

  • 2012: In the eye of the stakeholder

    by Editorial team on February 2, 2012in the categories OpinionNo Comments

    The World Economic Forum, that held its annual meeting in Davos end of January, declared the growing rebellion of young people without a future a bigger risk to global society than climate change. Movements such as the Arab spring, the Indignados in Europe and Occupy Wall Street in the US are mentioned in one breath. Rather strange, considering that “The Protester” was named Person of the Year 2011 by TIME Magazine.

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  • The Social Strategy Map: Stop playing with social media like a child

    by Erik van Roekel on January 27, 2012in the categories Activation, Conversations, Skills, Social Web3 Comments

    Kevin Dean [@kevinjdean], Chief Social Strategist at CrushIQ, modified the strategy map concept to work for social media marketing. A nice concept to understand the direct link that social media and consumer engagement have to an organization’s financial objectives. And also a concept that… will urge you to stop playing with Social Media like a child.

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  • YouTube uploads: One hour of video every second

    by Matthijs van den Broek on January 26, 2012in the categories Social WebNo Comments

    Every second, one hour of video is uploaded to YouTube. That’s an amazing amount of video. When I go back in time, I can remember writing some blogposts about these YouTube facts & figures, it goes on and on and on and on. In January 2008, every minute there was 10 hours of video uploaded on YouTube. In Oktober of that same year, the amount of uploaded hours was already 15 per minute. In May 2009, there were 20 hours of video uploaded to YouTube per minute, in March 2010 it was already 24 hours. In november 2010 it was 35 hours per minute, and in May 2011 it was 48 hours. And now, in January 2012, YouTube uploads hit 60 hours per minute. Check out the video below:

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  • The business impact of social media [Infographic]

    by Matthijs van den Broek on January 23, 2012in the categories Social WebNo Comments

    “Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.” Yes, that’s true, the people at WildFire are getting the idea, we adhere to this heavily from a conversation management perspective. Results from a recent survey the people at Wildfire (via: MC) conducted among 700 marketers finds “social media efforts valuable in their ability to grow brand awareness and increase dialogue with customers. In addition to spending more time thinking about how to engage audiences, marketers will soon begin to measure social media’s impact on the business through a more traditional ROI definition: attributable sales and costs.”

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  • Inbound marketing vs Outbound Marketing [Infographic]

    by Matthijs van den Broek on January 20, 2012in the categories Activation, Branding, Conversations1 Comment

    Marketing is dead. Social media will rule. We the media. Me the media. The consumer is in control. From push to pull. Advertising is dead. It’s about acts, not ads. Consumers in the boardroom. Marketing is way too important to leave it to the marketing department. You know where this is getting to, right? Familiar with these types of slogans, marketing the start of the new marketing era? Not? Well, you are, right now. And to illustrate the change a bit more, you can also make the distinction between inbound marketing and outbound marketing. Inbound = the way to go. Outbound = dead. Sure? No, not at all. Check out the infographic first (click on it to enlarge) before we tell you what we think is wrong with it:

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