- At InSites Consulting we believe in the power of conversations. That’s why we practice what we preach by integrating conversations in all our research solutions. A Conversation Manager/Company takes three steps to manage conversations: they observe conversations as a manager, facilitate them with the brand and join the conversation as a peer. InSites Consulting has developed reliable and innovative online research tools that help you in each step towards becoming a Conversation Company.
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STEP 1: OBSERVE
FACT: Did you know that 90% of conversations about products, services and brands are happening offline?
ACT: Measure all conversations as input for your strategy
WHAT? Conversation Mapping research. Our Conversation Mapping research solution observes 100% of your conversations. This methodology captures both off- & online conversations. We measure the volume and the sentiment but also the impact of conversations in your category.
WHY? These insights help you to better understand the drivers of conversations. Are people talking about your customer experience or your advertising? What are the conversation starters and where is your unused conversation potential? The conclusions of this study will help to improve your communication strategy, your customer experience strategy and your content strategy.
- FACT: People share your content, people share your advertising, people talk about you all the time.
ACT: Create a listening culture by getting answers to questions you don’t have.
WHAT? Nethnographic research. Social media nethnography is our award-winning methodology to capture online conversations about your product, your service, your brand and your competitors. Our nethnography can been used to generate insights about health issues, food products, etc. but also allows you to set up a dashboard that tracks the buzz and impact generated by your campaigns in real-time.
WHY? Natural conversations about your brand learn you everything about unmet needs and unanswered questions but it also awards your good work. This method gives you answers to questions you don’t have. It allows you to capture ideas for new product development, improving your product and service experience and fine-tune your entire commercial strategy.
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STEP 2: FACILITATE
FACT: One out of three consumers would like to be involved in creating the future of your brand.
ACT: Facilitate the conversations with these people. Allow them to help your company
WHAT? Create in-depth research communication. Create a community with about 150 brand fans who are willing to help your brand. These people are probably the most effective consultants your company can hire. Our consultants moderate the conversations with these people and help you to understand their ideas.
WHY? Bringing the consumer into your company and taking him all the way to the boardroom. Creating a small client consulting board closes the gap between your company and the market.
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STEP 3: JOIN
FACT: It’s the number of fans which makes the difference; it’s the engagement of fans which makes the difference.
ACT: It’s the number of fans which makes the difference; it’s the engagement of fans which makes the difference
WHAT? Digital platform performance. If you are running a branded platform of your own or have Facebook fanpage, you are probably looking at getting the most out of it. Our Platform Health solution combines Conversation Mapping, Nethnography and Research Communities to understand how successful you are at this moment and how you can develop better content to share and attract more consumers to your platform.
WHY? In order to boost positive and impactful conversations about your brands, you need to understand what works and what doesn’t. This approach helps you in defining a touch point plan for each of your digital platforms.
- Stop undergoing the conversations about your brand, start managing them. Find out more about our research methods at ww.insites-consulting.com or contact us for more information.
Social Media Integration
In a recent InSites Consulting study we evaluated the level of social media integration and the effect social media integration has among 400 senior managers in UK and USA. Check the full report, offering details about social media adoption, social media integration, barriers to adoption and much more.Social Media around the World
Check out this free InSites research report of a global social media study. What to expect? More than 1.000 facts & figures about social media in more than 30 countries. Topics cover main adoption & usage, brand interactions, role of employees in using social media and much more.The Social Dynamics Model
The Social Dynamics paper describes how companies should integrate social media into their entire company. Based on in-depth interviews with senior executives working on the integration of social media we developed a model to integrate social media & customer centric thinking into your organization.