In the past few days, we gave an overview of a pragmatic content marketing approach. In this post, we will zoom in on the second step of the process: moving from content to conversion.
Read more »We already shared the 6 steps to build a content strategy in a pragmatic way. In the next few days, we’ll talk more in-depth about each of the steps and the consequences for your organisation(s). Today we will share more info about topic selection.
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CC Chapman is the author of “Content Rules“, he’s a real content marketing adept and he was in The Netherlands in December 2011. Together with CooPR‘s Jody Koehler, I was lucky to meet CC in Rotterdam, some hours before he joined a network of pr- and marcom-profesionals in De Unie for “An Evening With CC Chapman”. A talk about strategy, about the quality of video-content, about context and content, the cross-referencing of your touchpoints and personal brands in content.
Most marketers have realized by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we at InSites Consulting have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.
Sometimes, it’s best to just stick to the facts without making a lot of extra fuzz about it. So. Let’s skip the intro. Let’s skip context. We just wanted to let you know, that during the final moments of the SuperBowl 2012, there were 10.000 tweets per second. So during major sport events, we are focussed on our tiny little mobile screen. Well, that’s it. Check all Superbowl Ads here.
VIA.
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