Social Web | Conversation Management

Organisational impact of content marketing

Tweet

by Steven Van Belleghem on February 20, 2012in the categories Conversations, Social WebNo Comments

In the last few days, we described in great detail how companies can adopt content marketing in a pragmatic way. The truth of the story is that the implementation of these ideas has a strong impact on your organisation. Content management is a time-consuming and therefore expensive operation. Nonetheless it is vital to prepare your content management thoroughly and properly in advance, so the process can unfold efficiently and with impact. In order to make your organisation content marketing-ready, you need to take account of the following aspects:
Read more »

Tweet
What Google+ means for Marketers: A Ford Story

Tweet

by Matthijs van den Broek on February 20, 2012in the categories Social WebNo Comments

Scott Monty, the Global Head of social media at Ford Motor Company, last week released a very interesting presentation on Slideshare regarding the use of Google+ at Ford. In the presentation below, you can find all ins and outs about Ford’s strategy on this new social network by Google, the testing via different accounts (and the earned media they got for those try-outs dat Ford in differing media), the use of cirkles, hangouts and delivering the right content to the right people.
Read more »

Tweet
Content Marketing Step 5: Manage the content conversation

Tweet

by Steven Van Belleghem on February 16, 2012in the categories Conversations, Social WebNo Comments

Once the content is launched, there are three levels of conversation management needed. The first one is to observe, the second one is to facilitate, the third one is to join. This is a gradual process, and the lines between the levels will probably blurr during the process. That is not a problem.
Read more »

Tweet
Content Marketing Step 4: Content worth sharing

Tweet

by Steven Van Belleghem on February 15, 2012in the categories Conversations, Social WebNo Comments

Once you have decided which content domains to focus on, you have a clear view on how content can lead to conversion and you have made a content plan, the only thing left is the execution of the plan. There is one key challenge here: people have to share your content with their network. This is the only way you can structurally grow your business through content.
Read more »

Tweet
Content Marketing Step 3: Editorial content planning

Tweet

by Steven Van Belleghem on February 14, 2012in the categories Conversations, Social WebNo Comments

Today we discuss the third step of our pragmatic content marketing approach: planning. Selecting a topic is fine, having a strategy and conversion plan ready is great, but the difference is made during the execution. After agreeing on the topics you want to focus on, the next step is to plan your content. To do so, you should make use of three content streams: content updates, content projects and content campaigns.
Read more »

Tweet

Page 4 of 45« First «...2 345 6...10 20 30...»Last »

A six step Content Marketing Model

Book a speech

Social Media around the World

Social Media Integration

Blog

Organisational impact of content marketing

What Google+ means for Marketers: A Ford Story

Content Marketing Step 5: Manage the content conversation

Content Marketing Step 4: Content worth sharing

Content Marketing Step 3: Editorial content planning

A six step Content Marketing Model

Book a speech

Social Media around the World

Social Media Integration