A few weeks ago, I wrote an article about FourSquare, and how the innovative approach of a theatre near our offices surprised me.
Today, I’m even more surprised. When I got at the office and wanted to check-in on FourSquare, I noticed 8 specials nearby! Knowing that the influence of my article could never be that important, I wondered what these specials were.
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In these social media times, we are all thinking about our personal brand in some way or another. In this post, I want to share a philosophy on how to deal with personal branding in a structural way.
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According to a survey by communication agency Vierpartner, German sportswear company Adidas is the most popular German brand in social media worldwide. Adidas has 17.6mn of internet fans, subscribers and followers worldwide and is thus the company using social media online most successfully. Adidas employs 25 staff for its conversation management, including Facebook, YouTube and Twitter. The internet is the company’s key marketing medium, especially to reach consumers under 19. The survey by communication agency Vierpartner includes the DAX 30 companies.
Top 5 German brands:
Source: Social Media: Adidas hat die meisten Fans im Netz @ wiwo.de
Orginal post: http://www.conversity.be/blog/adidas-most-successful-german-brand-in-social-media/
In Australia, Toyota offers its fans the chance to buy the new FJ Cruiser cheaper if a sufficient number of people ‘Like’ the brand on a new mini site. Each time a consumer clicks on the ‘Like’ button, the car price drops 5 Australian dollars. This car’s catalogue price is $50,334. Toyota is prepared to sell the car for a minimum price of $30,000. But to get there, at least 4,000 people have to click on ‘Like’ before March 28. If there are more ‘Likes’, Toyota will add a few free extras as well.
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