Companies are constantly looking for new ways of connecting with their customers. Facebook has become so popular that the social network site is the place to be for online dialogue with consumers.
In Malaysia, retail store chain 7-eleven recently launched a real-time game show. The programme is broadcast on the brand’s fan page. The concept is similar to the famous ‘The price is right’ format. The show is broadcast twice a week at previously announced times.
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Yesterday I was invited to join Rabobank’ s internal social media day (#smd2011). During the last year, I have done many workshops to inform and inspire companies about the importance of conversations and how to re-connect with your consumer. Most of the time, these workshops have between 20 to 100 employees.
At Rabobank, there were about 400 people present. The goal is to inspire as many people as possible.
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One of the major excuses for brands to avoid participation on Twitter is their fear of having too much additional work. “We won’t be able to deal with the enormous flow of tweets and feedback from clients”, is what I hear a few times a week.
For some major brands, this is probably true. That’s why companies like Dell, Gatorade, Delta Airlines, Best Buy and many other global brands are re-organizing their service and communication department. Without this structural change, they wouldn’t be able to handle all the interactions with consumers.
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It’s been said a thousand times: Twitter is big business nowadays. Mariah Carey got her fans to guess the names of her newborn twins on Twitter, the death of Osama Bin Laden was announced on Twitter ahead of traditional news channels and the royal family decided to block every internet connection in Westminster Abbey to prevent the guests from tweeting through the wedding of Kate and William.
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