Social Web | Conversation Management

Social Media History: 1978 – 2012 [Infographic]

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by Matthijs van den Broek on February 23, 2012in the categories Social WebNo Comments

Did you know that before Facebook or MySpace – and even before Friendster – there was a social network called Friends Reunited? I didn’t. An infographic from MarketingDirecto.com contains this and other fact from over 30 years of online social networking. Do you think we would have published this infographic if it started in 2004? No. So to focus full attention on the infographic, they did the first thing right with a rather unique approach by starting the timeline in 1978.
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Organisational impact of content marketing

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by Steven Van Belleghem on February 20, 2012in the categories Conversations, Social WebNo Comments

In the last few days, we described in great detail how companies can adopt content marketing in a pragmatic way. The truth of the story is that the implementation of these ideas has a strong impact on your organisation. Content management is a time-consuming and therefore expensive operation. Nonetheless it is vital to prepare your content management thoroughly and properly in advance, so the process can unfold efficiently and with impact. In order to make your organisation content marketing-ready, you need to take account of the following aspects:
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What Google+ means for Marketers: A Ford Story

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by Matthijs van den Broek on February 20, 2012in the categories Social WebNo Comments

Scott Monty, the Global Head of social media at Ford Motor Company, last week released a very interesting presentation on Slideshare regarding the use of Google+ at Ford. In the presentation below, you can find all ins and outs about Ford’s strategy on this new social network by Google, the testing via different accounts (and the earned media they got for those try-outs dat Ford in differing media), the use of cirkles, hangouts and delivering the right content to the right people.
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Content Marketing Step 5: Manage the content conversation

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by Steven Van Belleghem on February 16, 2012in the categories Conversations, Social WebNo Comments

Once the content is launched, there are three levels of conversation management needed. The first one is to observe, the second one is to facilitate, the third one is to join. This is a gradual process, and the lines between the levels will probably blurr during the process. That is not a problem.
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Content Marketing Step 4: Content worth sharing

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by Steven Van Belleghem on February 15, 2012in the categories Conversations, Social WebNo Comments

Once you have decided which content domains to focus on, you have a clear view on how content can lead to conversion and you have made a content plan, the only thing left is the execution of the plan. There is one key challenge here: people have to share your content with their network. This is the only way you can structurally grow your business through content.
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A six step Content Marketing Model

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Social Media around the World

Social Media Integration

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Social Media History: 1978 – 2012 [Infographic]

Organisational impact of content marketing

What Google+ means for Marketers: A Ford Story

Content Marketing Step 5: Manage the content conversation

Content Marketing Step 4: Content worth sharing

A six step Content Marketing Model

Book a speech

Social Media around the World

Social Media Integration