I came across this one page, dead simple Twitter Strategy Chart by @paulgram some time ago and bookmarked it. It summarizes beautifully the key steps to take for a brand managing conversations online.
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In the past few weeks, I had the chance, together with my colleague Dado Van Peteghem, to interview several European and American companies on their social media usage. One of the main conclusions from our conversations is the need for companies to provide a solid base when integrating social media into their marketing and other company processes. The basic pack consists of: providing efficient training, optimising the technical & social infrastructure, starting conversations with legal and corporate affairs in an early stage, and adapting the recruitment criteria.
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If 2010 was the year in which companies started to believe in the power of social media, then 2011 will be the year of structural implementation of social media within the organisation. It became clear that social media are more than just a new marketing channel; they can become the pivot of the modern organisation.
Two weeks ago, I participated in an interesting debate on how journalism and social media do or don’t belong together. I played the social media fanboy of the evening, while the other members of the panel were people from traditional media: Michaël Opgenhaffen (researcher and lecturer New Media at Lessius and K.U.L), Alain Gerlache (journalist at RTBF), Ivan De Vadder (political journalist at VRT), Pol Deltour (national secretary of the Vlaamse Vereniging van Journalisten) and Jos Grobben (publisher at Roularta). The debate was lead by Luc Blyaert, editor in chief of Data News.
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