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Content Marketing Step 6: Measuring success

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by Steven Van Belleghem on February 17, 2012in the categories ConversationsNo Comments

The last 5 days, we explained to you how you should set up your content marketing strategy. The last step is setting up a measuring system to carefully monitor your content marketing KPIs. Knowing which KPIs to measure depends mainly on the objectives you set for your content strategy. However, we advise to use different layers of KPI setting:
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Content Marketing Step 5: Manage the content conversation

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by Steven Van Belleghem on February 16, 2012in the categories Conversations, Social WebNo Comments

Once the content is launched, there are three levels of conversation management needed. The first one is to observe, the second one is to facilitate, the third one is to join. This is a gradual process, and the lines between the levels will probably blurr during the process. That is not a problem.
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Content Marketing Step 4: Content worth sharing

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by Steven Van Belleghem on February 15, 2012in the categories Conversations, Social WebNo Comments

Once you have decided which content domains to focus on, you have a clear view on how content can lead to conversion and you have made a content plan, the only thing left is the execution of the plan. There is one key challenge here: people have to share your content with their network. This is the only way you can structurally grow your business through content.
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Content Marketing Step 3: Editorial content planning

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by Steven Van Belleghem on February 14, 2012in the categories Conversations, Social WebNo Comments

Today we discuss the third step of our pragmatic content marketing approach: planning. Selecting a topic is fine, having a strategy and conversion plan ready is great, but the difference is made during the execution. After agreeing on the topics you want to focus on, the next step is to plan your content. To do so, you should make use of three content streams: content updates, content projects and content campaigns.
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Content Marketing Step 2: Content Conversion plan

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by Steven Van Belleghem on February 13, 2012in the categories Conversations, Social Web1 Comment

In the past few days, we gave an overview of a pragmatic content marketing approach. In this post, we will zoom in on the second step of the process: moving from content to conversion.
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Blog

Content Marketing Step 6: Measuring success

A six step Content Marketing Model

Book a speech

Social Media around the World

Social Media Integration

Blog

Content Marketing Step 6: Measuring success

Content Marketing Step 5: Manage the content conversation

Content Marketing Step 4: Content worth sharing

Content Marketing Step 3: Editorial content planning

Content Marketing Step 2: Content Conversion plan

A six step Content Marketing Model

Book a speech

Social Media around the World

Social Media Integration