Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart conversion techniques and created stuff worth sharing. I discussed earlier how Groupon’s smart promotions could be designed to be conversation-worthy and how pricing can facilitate radical change.
This Friday the world has one of the biggest events of the year planned. If you haven’t heard what I’m talking about, you must have been on a different planet. The #royalwedding hashtag is already booming for days on Twitter. Newspapers are reporting on a daily basis about the first big wedding of the century.
As marketers and managers, there is a lot we can learn from this event to implement in our own marketing.
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Another proof of KLM’s dedication to social media and consumers: last monday and tuesday they organised their Social Media Field Days in Amsterdam, where local and international KLM employees who engage in social media gathered. To discuss strategies and tactics, train, learn from best practices and connect in informal ways.
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In the past few weeks, I had the chance, together with my colleague Dado Van Peteghem, to interview several European and American companies on their social media usage. One of the main conclusions from our conversations is the need for companies to provide a solid base when integrating social media into their marketing and other company processes. The basic pack consists of: providing efficient training, optimising the technical & social infrastructure, starting conversations with legal and corporate affairs in an early stage, and adapting the recruitment criteria.
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