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Category : Conversations

  • #Kony2012: The fastest “viral” video ever?
    by Stijn Poffe on March 22, 2012in the categories Conversations2 Comments

    March 12, 2012… Visible Measures releases a press update that the Kony2012 video of the non-profit organization ‘Invisible Children’ passed the 100 million views. You might think: “quite a lot, but what’s the big deal? Other videos did this as well, right?” … True, other videos reached this staggering amount of views as well… Susan Boyle did it with her performance on Britain’s got talent, Lady Gaga’s music clip Bad Romance did it as well,… Even two other ad campaigns reached the 100 million line: Blendtec’s “Will it blend” and Evian’s “Live young”. So what’s the difference? None of them did this in only 6 days!

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  • Corporate Culture is the Heart of The Conversation Company
    by Steven Van Belleghem on March 21, 2012in the categories ConversationsNo Comments

    Last week, I described the context most businesses are in: a lot of conversation potential left, but somehow companies take the wrong decisions in finding a way to optimize the conversation potential. In today’s post, we dive into the core of the Conversation Company: a Corporate Culture where the client has a central position. A culture that is characterized by an open, authentic and positive spirit.

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  • The Conversation Company: The world is full of paradoxes
    by Steven Van Belleghem on March 15, 2012in the categories Conversations2 Comments

    During the last two weeks we had the ‘official’ launch of the Dutch version of ‘The Conversation Company’. Thank you all for the warm reactions and great feedback, I really enjoyed the ride :-) . To give everybody the opportunity to understand the key messages from my new book, I will write a series of 6 blog posts summarizing the core of my new book. Today, you can read the introduction and in the next two weeks, we will share the rest.

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  • Dutch Book Launch The Conversation Company: Thank you!
    by Steven Van Belleghem on March 14, 2012in the categories ConversationsNo Comments

    Yesterday was the big launch of my second book: The Conversation Company in The Netherlands. Trouw Amsterdam was packed with more than 350 marketing and communication professionals, I called them the “crème de la crème” of the Dutch internet industry. There is only one more thing to say about the event: THANK YOU. Thank you for being there with so many people. Thank you Ben van der Burg for a truly inspiring story about ice skating and his #benstedentocht, social media and never giving up. Thank you for all the tweets, reactions, honest feedback, positive drive and for supporting me. I really enjoyed it, thanks to all of you.

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  • Co-creation is just the starting point of structural collaboration
    by Steven Van Belleghem on March 8, 2012in the categories Conversations, Social Web3 Comments

    The past few years, we’ve seen the birth of many great and successful co-creation cases in the marketing landscape. Doritos asked consumers to develop a TV advert for the Super Bowl. Lay’s crisps asked consumers for new flavours and snack manufacturer Mora developed a new croquette in collaboration with consumers. Co-creation is currently on every marketer’s checklist. Experimenting with this “new” work method is smart. However, it should go beyond a marketing campaign, which it usually was in the most of the examples mentioned.

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