Conversations | Conversation Management

Scott Monty: How Ford engages customers with social media

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by Matthijs van den Broek on April 11, 2012in the categories Conversations, Social WebNo Comments

We’ve written about the social media efforts of Ford at this blog before, and we will probably continue to do so, because the social media efforts at Ford are being managed by a very interesting person, Scott Monty. Michael Stelzner, who’s doing an amazing job as the founder and main contributor to SocialMediaExaminer, recently interviewed Monty and published the video on his website. Check it out below, find out how Ford engages customers via social media!
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Eloqua: From Content to Customer

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by Matthijs van den Broek on April 5, 2012in the categories ConversationsNo Comments

In the mid of February, Steven’s released a new 6 step approach on content marketing, we’ve published a lot of articles about this topic and the presentation, and we received a lot of great feedback, views, clicks and comments. Thank you all for that. In the meantime, we’d like to take the opportunity to focus your attention on another (beautifully designed) paper on content marketing, that you really must take a look at. Check it out below:
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The Conversation Company: Managing The 4 C’s

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by Steven Van Belleghem on March 28, 2012in the categories Conversations, Social Web1 Comment
Today, I discuss the 4 C’s that you can use to manage your Conversation Company. These pillars work perfectly in a culture as described a few weeks ago. It they allow you to fully use the power of the people and the opportunities social media have to offer. Here are the the four pillars:
- Customer Experience: people love to talk about your service and your products. It is the key driver of consumer conversations.
- Conversation: the story of my previous book, The Conversation Manager. It is the goal to converse and not communicate. Listen, ask questions, facilitate the conversations and actively take part in them.
- Content: give people stuff to talk about, but do it in an authentic, positive and relevant way.
- Collaboration: involve customers in everything your company does. Let them be part of your boardroom and let them be involved in your decision making processes.
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Social Media as a perfect partner for the Conversation Company

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by Steven Van Belleghem on March 27, 2012in the categories Conversations, Social WebNo Comments

The core philosophy of the Conversation Company is based on three layers: a customer centric company culture, people who make the culture tangible and act like ambassadors for your brand and finally social media as the perfect partner to boost the great stories to another dimension.
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The Conversation Company: The power of people as a positive booster on your path to growth

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by Steven Van Belleghem on March 23, 2012in the categories ConversationsNo Comments

A strong client oriented company culture is the heart of the Conversation Company. The culture is the conversation guide for employees and clients. In today’s post, I focus on the power of the people and how companies can leverage this unique asset.
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Blog

Eloqua: From Content to Customer

The Conversation Company: The power of people as a positive booster on your path to growth

A six step Content Marketing Model

Book a speech

Social Media around the World

Social Media Integration

Blog

Scott Monty: How Ford engages customers with social media

Eloqua: From Content to Customer

The Conversation Company: Managing The 4 C’s

Social Media as a perfect partner for the Conversation Company

The Conversation Company: The power of people as a positive booster on your path to growth

A six step Content Marketing Model

Book a speech

Social Media around the World

Social Media Integration