Conversations | Conversation Management

How to become a Content Curation King

Tweet

by Matthijs van den Broek on November 18, 2011in the categories Conversations, Social WebNo Comments

Content = king. It’s almost an Old Saying but in the age of information and information overload it’s more true then ever. Finding the right content, receiving and spreading the right content, creating the right content; it’s not just a simple aggregation exercise anymore. It’s about curation and to do curation in a right and impactful way, you need a lot of skills. In a presentation featured on SlideShare today made by Corinne Weisgerber, I saw a beautiful roadmap of how to become a content curation king. When you click through the 79 slides, you get a lot of practical inspiration to train yourself in content curation. Find the SlideDeck below:
Read more »

Tweet
Word-of-Mouth Marketing Summit 2011: Day 1

Tweet

by Steven Van Belleghem on November 17, 2011in the categories Branding, Conversations, Social Web4 Comments

The ‘Word of Mouth Marketing summit 2011’ kicked of yesterday in Las Vegas. I’m participating for het third time and the start of the congress was a very promising one straight away: a good keynote and interesting cases by nice companies. My first observation is that this congress focuses more on the core of word-of-mouth marketing and less on word-of-mouth campaigns. After all good word-of-mouth can only flourish when clients have a positive experience with your products and services, which is an evolution I encourage wholeheartedly. This is how I experienced the first day of the annual Womma Summit 2011.
Read more »

Tweet
Media organizations and Twitter: Not yet a perfect match

Tweet

by Lisa Derycke on November 15, 2011in the categories Conversations, Social WebNo Comments

The Pew Research Center’s Project for Excellence in Journalism and The George Washington University’s School of Media and Public Affairs collaborated on a study on how media organizations use Twitter as it became a regular and significant part of the daily news. Over 3.600 tweets in one week were examined and it became clear that 93% mainly use Twitter to promote own articles and news stories by directing their followers to the website.
Read more »

Tweet
Vodafone online customer service 24/7 available for conversations through social media

Tweet

by Matthijs van den Broek on November 10, 2011in the categories Conversations, Social Web2 Comments

24/7, seven days a week available for remarks, complaints, compliments and conversations: Vodafone is making a huge and remarkable step in the socialization of customer care by being present on major social media platforms Facebook, Twitter and Hyves. Customers can be at any time in contact with a customer service representative. The 24 / 7 Web Crew is part of Smartphone Crew , which was introduced last week. The Smartphone Crew consists of 140 newly recruited staff at the various customer contact points are used as the webcare team, customer service and on the shop floor.

Read more »

Tweet
Google launches Pages for Google+: Another platform to start the conversation

Tweet

by Matthijs van den Broek on November 9, 2011in the categories Conversations, Social WebNo Comments

Yesterday, Google launched “Pages” for Google+, to let you connect with people, places and businesses/brands among others. The feature has been long-awaited and discussed, since the main competitor in the social network space Facebook has had Pages for businesses, organizations, and people for some time (at InSites Consulting, we got one, too). TheNextWeb thinks, the pages function is “a bit of catch-up playing”, at the same time it’s a welcome addition to the Google+ platform, they think. Yes, this is another platform to start the conversation. Will you?
Read more »

Tweet