Branding | Conversation Management

Always party with the doors open!

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by Erik van Roekel on May 5, 2011in the categories Branding, ConversationsNo Comments

The past weeks I had a terrible slow or even a not working ADSL-connection. Several calls to the customer service of Vodafone and a visit of an engineer didn’t solve my problem in any way. Somehow the 5 km distance from my home to the local adsl-station was the problem, although that distance never changed in the 3 years I had this ADSL-connection. So I decided to switch to another internetprovider and cancelled my ADSL subscription at Vodafone. That experience resulted in a totally different perception of Vodafone.
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Pricing for radical change

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by Polle de Maagt on April 27, 2011in the categories BrandingNo Comments

Some weeks ago, I met the director of the Opera in Lyon. He told me a story about how we had used pricing to actually change his company and change the way they communicated.

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Animation explaining Marketing ROI

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by Timothy Mouton on April 8, 2011in the categories Branding, Conversations, Social Web, UncategorizedNo Comments

Nowadays, with the rise of social media and digital advertising ROI is an indispensable definition and calculation for a Marketing Manager. Many CEOs are convinced that marketing is crucial to business success. But marketing is often the first budget that gets cut when times get tough.
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Research: TV advertising and brand activation increase the purchase intention

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by Steven Van Belleghem on April 7, 2011in the categories Activation, Branding, Conversations, Skills2 Comments

In 2010, InSites Consulting tested almost all commercials that were broadcast on the Flemish commercial stations VTM & 2BE. In this survey, more than 1,300 spots were evaluated for viewer appreciation, conversation power of the spots and impact on the consumers’ purchase intention. These days, when TV advertising is again in the eye of the storm, this research shows that a good spot with enough conversation power can entail an impact that is 4 times as wide-ranging as the average spot. These are our conclusions from this extensive advertising survey. This study is a partnership between InSites Consulting, Pub & VmmTV.
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Infographics: A picture is worth a thousand words

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by Erik van Roekel on April 5, 2011in the categories Activation, Branding, ConversationsNo Comments

You might be surprised to see an article about the creation of Infographics on the Conversation Managers blog, but there’s a good reason for that.

Infographics give a visual representation of information quickly and cleary even when the information itself is complex and difficult. They give an overview of the information, order things, show relations and can inspire you to read the information itself. No wonder that infographics work well in the 140 characters information age.
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