Our ‘Social Media around the World’ study showed that online and offline are closely linked to each other. Now that social media adoption has reached the mass market, it is clear that everything that happens offline has an impact on the online conversations.
Overheard at a recent conference, “it’s not about content anymmore, but about context.” I believe there’s no context without content. And that there can be content without context. Euhm…. Very interesting, don’t you think? As we’re trying to be a conversation company here at Insites, adhering the conversation management philosophy, a lot of what I and we at the marketing department do, comes down to content marketing as a tactic. Last week, I saw this beautiful pyramid about just that: a pyramid of content marketing made by the contentmarketinginstitute. Check it out:
More than half of the social network users are following a brand. Mainly the more active social networkers are interested in information about a brand. There are also a little bit more woman than men who are fans of brands on social media. Popular sectors are media, fashion goods, food/retail and travel. The main driver to become a brand fan is because you are a happy user of their products.
During my most recent holidays, travelling from Sofia to Budapest, I came across a mix of the things that I try to figure out when I am working: experiences with and conversations about brands. In a way, it felt like watching a movie for which you have written the script. As if everything I had told during presentations and written in reports was coming to life.
In retrospect, these were three simple truths about running a business that were illustrated during a trip from Sofia to Budapest, with a stop in Vienna. This is the final part.
Read more »
During my most recent holidays, travelling from Sofia to Budapest, I came across a mix of the things that I try to figure out when I am working: experiences with and conversations about brands. In a way, it felt like watching a movie for which you have written the script. As if everything I had told during presentations and written in reports was coming to life.
In retrospect, these were three simple truths about running a business that were illustrated during a trip from Sofia to Budapest, with a stop in Vienna. In a series of four blog posts, I tell the story of these adventures, from the little conversations we had about brands over the big experiences we had with companies to the little stuff that happened in between.
Read more »
Looking for an inspirational speech for your next event? Book Steven Van Belleghem today or download our speakerfile and get inspired!