Branding | Conversation Management

Inbound marketing vs Outbound Marketing [Infographic]

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by Matthijs van den Broek on January 20, 2012in the categories Activation, Branding, ConversationsNo Comments

Marketing is dead. Social media will rule. We the media. Me the media. The consumer is in control. From push to pull. Advertising is dead. It’s about acts, not ads. Consumers in the boardroom. Marketing is way too important to leave it to the marketing department. You know where this is getting to, right? Familiar with these types of slogans, marketing the start of the new marketing era? Not? Well, you are, right now. And to illustrate the change a bit more, you can also make the distinction between inbound marketing and outbound marketing. Inbound = the way to go. Outbound = dead. Sure? No, not at all. Check out the infographic first (click on it to enlarge) before we tell you what we think is wrong with it:
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“Liking” on Facebook becomes less popular, study says

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by Lisa Derycke on December 2, 2011in the categories Branding, Social Web1 Comment

Crowd Science conducted a survey around the “Like” button on Facebook. 21% of the owners of a Facebook account “like” a brand on the social network website. When it comes to wall posts and pictures, people are more likely to “like” those elements than they like actual brands, about one third of the respondents. Almost 20% claim they don’t use the “Like” button at all. 32% say they simply don’t use Facebook to show their appreciation towards a brand.
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Not just your ordinary social media study

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by Lisa Derycke on November 25, 2011in the categories Branding, Social WebNo Comments

BeyenMeyer decided to work together with the University of Groningen on a scientific study on how social media can bring added value to marketing communication. As social media is still a trending topic, it is important to gain valuable insights in the way consumers and organizations engage and interact with each other. No other communication tool is as cheap or effective as an interactive, online platform such as Facebook, Twitter, LinkedIn and Hyves. It offers great business opportunities and is an essential tool in optimizing business performances.
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Word-of-Mouth Marketing Summit 2011: Day 1

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by Steven Van Belleghem on November 17, 2011in the categories Branding, Conversations, Social Web4 Comments

The ‘Word of Mouth Marketing summit 2011’ kicked of yesterday in Las Vegas. I’m participating for het third time and the start of the congress was a very promising one straight away: a good keynote and interesting cases by nice companies. My first observation is that this congress focuses more on the core of word-of-mouth marketing and less on word-of-mouth campaigns. After all good word-of-mouth can only flourish when clients have a positive experience with your products and services, which is an evolution I encourage wholeheartedly. This is how I experienced the first day of the annual Womma Summit 2011.
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CMO’s seek a clearer customer picture

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by Matthijs van den Broek on October 5, 2011in the categories Branding, Conversations, Mobile1 Comment

More than half (52%) of 321 interviewed CMO’s in the US and UK at companies with more than $250 million in annual revenue, see customer retention as their top current priority, followed by customer acquisition (38%), and customer profitability (29%).Less emphasis is being placed on branding—the traditional realm of the CMO—and more on customer acquisition, conversion, and retention. In a report (16 pages) done by Forbes “Bringing 20/20 Foresight to Marketing” (download for free after registration) we are able to get clear picture of what is on the marketer’s minds these days, in an ever evolving landscape of new marketing possibilities. The executives represent companies in industries that traditionally are heavy users of Internet marketing—retail, travel/hospitality, financial services/banking, and technology/media/telecom.
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