Activation | Conversation Management

The Social Strategy Map: Stop playing with social media like a child

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by Erik van Roekel on January 27, 2012in the categories Activation, Conversations, Skills, Social Web3 Comments

Kevin Dean [@kevinjdean], Chief Social Strategist at CrushIQ, modified the strategy map concept to work for social media marketing. A nice concept to understand the direct link that social media and consumer engagement have to an organization’s financial objectives. And also a concept that… will urge you to stop playing with Social Media like a child.
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Inbound marketing vs Outbound Marketing [Infographic]

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by Matthijs van den Broek on January 20, 2012in the categories Activation, Branding, ConversationsNo Comments

Marketing is dead. Social media will rule. We the media. Me the media. The consumer is in control. From push to pull. Advertising is dead. It’s about acts, not ads. Consumers in the boardroom. Marketing is way too important to leave it to the marketing department. You know where this is getting to, right? Familiar with these types of slogans, marketing the start of the new marketing era? Not? Well, you are, right now. And to illustrate the change a bit more, you can also make the distinction between inbound marketing and outbound marketing. Inbound = the way to go. Outbound = dead. Sure? No, not at all. Check out the infographic first (click on it to enlarge) before we tell you what we think is wrong with it:
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The best place for a link in a tweet is…

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by Erik van Roekel on October 25, 2011in the categories Activation, Conversations, SkillsNo Comments
Ok.. let’s test your knowledge! The best place for a link in a tweet is:
1. In the beginning of the tweet
2. In the middle of the tweet
3. At the end of the tweet
Make your choice!
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How PayPal received 30k fans in a few days

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by Matthijs van den Broek on July 4, 2011in the categories Activation, Social Web9 Comments

What’s worth a “Like” on Facebook? Does it tell us something about engagement, about the true relationship between brands and fans? About conversations, listening culture? A Like tells a thousand stories, probably. And numbers…. wel they don’t always tell a lot. But hey, there’s a difference between 10 fans and 30.000. Paypal, the online payment method, managed to get 30.000 fans in just a few days by doing an iPad 2 marketing campaign on Facebook. Derk Wagelaar, the director Benelux of PayPal, was interviewed at Dutch marketingblog Frankwatching.
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How Rio brought my sister transmedial happiness

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by Nawaz Kazmi on June 27, 2011in the categories Activation, ConversationsNo Comments

I took my sister Fiza (7) to the movies last week. Actually, she dragged me to it. A couple of weeks ago, she started asking me if I could take her to Rio, a movie by the makers of Ice Age. The whole experience, since she first got introduced to the movie, made her happy, even excited. Marketing had a great share in this. Here’s how they did it.
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